Going global can mean long-term success, but only if it's done right. Educate yourself with some useful information to help you go beyond boundaries.
TAYLOR & HART
Custom engagement rings attract customers from around the world. See how Taylor & Hart use their .com website to reach the hearts everywhere, while tailoring their content to local audiences.
Women everywhere want comfortable, stylish shoes. Cocorose London provides. See how they stepped up their game from London to the world using a well-heeled website.
Reefknots has ties to customers around the world. See what they did to localise and optimise their website for an international audience in the cut-throat world of online fashion.
UK startup, Netduma, built their website with internationalisation in mind. They now have users in 97 countries. See how they leveraged solid preparation into international success.
Learn How to Go Global
5 Key Points to Remember
Your domain name matters
A global domain name says more about your business than you think. Make sure yours is internationally recognised with a .com domain name. This can have benefits for SEO, too.
Do your research
Do you know if your product/service is right for an overseas market? Before you spend the efforts of localisation and distribution for a particular region, make sure you have what they want, in the way they want it.
Your business needs to adapt
Localise your online content to your markets: translating your content could increase your sales by a large amount. But, bear in mind that cultural differences can lead to faux pas.
Customers behave differently
People use different search engines, are familiar with different eCommerce payment methods and even prefer different website layouts depending on where they live. Make sure you know your market.
Online localisation needs offline support
Be aware of the need for local support and logistics. You should have an experienced distributor to ship and distribute goods overseas efficiently and customer support in your customers' local language.