Social media pages and websites can be effective ways to get your business online. Explore the pros and cons of each to determine what is right for you.
Businesses that actively engage customers online can expect to grow 40% faster than they would without an online presence. Once you have registered your company’s domain name, there are a few ways you can use it to build your business’s online presence. Two popular options are 1) redirect or forward your domain name to a social media business page that acts as a temporary stand-in for your website or 2) to build and launch a business website.
Let us explore each method to start considering your options:
If you are looking for an option that is quick to implement and comes with immediate benefits, one simple technique is to register your own Web address via a domain name, and redirect it to the social media page of your choosing. This method (also referred to as domain forwarding) enables you to have a business-branded Web address that offers credibility and ease when promoting your online presence – much better than saying "follow me on Facebook."
There are many multimedia platforms to leverage when using social media as your online presence, such as Facebook, Google+, LinkedIn, Pinterest, Instagram and YouTube.
Globally, the number of businesses that redirect their traffic to their respective Facebook site increase 25% year-over-year.
The best advice with getting started using social media is to avoid trying to conquer them all at once. It may be best to simply start with 1 or 2 platforms that reach your target audience. Remember to try to reserve accounts or claim your branded profiles on all sites/platforms you plan to leverage to avoid confusion. And if you do engage on more than one social media site, try a management tool like Hootsuite that will save you time updating all your social media accounts.
77 per cent1 of small businesses said websites are the most effective online marketing tool for creating awareness and strengthening customer relationships, more than any other online marketing tool.
With a bevy of options, both paid and free, for creating a website for your business, it is easier than ever to build a professional, high-quality website to showcase your products and services and to establish your brand in a form you can control.
Download our checklist that will help guide you through building a website.
1 Constant Contact. "Customer Engagement a Major Focus of Small Business Technology According to Constant Contact Technology Pulse Survey."
2 TechCrunch. "With Over 15M Sites Built, Weebly Launches New Planner And Mobile Editor, Brings Website Creation Service To Android."