Malware, short for malicious software, can easily be described as unwanted software that is installed in your system without your consent. Viruses, worms, and Trojan horses are examples of malicious software that are often grouped together and referred to as malware.
An Often Undetected Threat
With so many people routinely surfing the Web, malware is often unwittingly spread across the Internet. Once you enter a compromised website, your system can easily be contaminated after clicking on malicious links present and malware can be installed on your computer without your knowledge.
Malware is an easy method of mass infection; compromising one website is easier than sending several emails. It targets all visitors/victims that visit a site and click on desirable links, converting their systems to act on the attacker’s behalf.
There are different types of malware (Maladvertising, SEO Poisoning, Typosquatting and Social Engineering) that can be distributed through code on a website. Once you’ve been exposed to an attack a download is activated through an exploit kit. That download can then infect a user’s computer to corrupt it, or steal information.
Malware Delivery Method Graph
Negatively Impacts Your Reputation and Personal Data
Cyber criminals can also attempt to access your personal information by monitoring your computer’s activity. Your computer could be controlled to visit websites or partake in mass attacks without your knowledge. Malware can steal your identity or cause your computer to crash.
Once a website is listed as housing malware, that is, unsafe to visit, it tarnishes the business' brand and can have a negative impact on website traffic. Depending on the industry, a decline in website traffic can equate to a decline in revenue.