In India, about 57% of SMBs use a company website as their primary online presence.1 A website allows you to promote and engage with customers directly. It is also easily scalable to meet the needs of your business. So you can start small and invest more as needed. It is the best online marketing tool to invest in.
There are six reasons why SMBs invest in building a website:
Reach new customers:
The top priority for most small business owners is finding new customers. A great way to find these new customers is by expanding your business footprint through a website.
About 62% of SMBs in India created a company website because it makes the company look more credible.1 A website lends a sense of legitimacy and credibility to businesses.
Improve customer interactions:
About 73% of SMEs in India would recommend investing in a website to their peers.1 Websites help businesses create awareness and strengthen customer relationships. They also help establish and maintain communication between businesses and their current and prospective customers, which may include among other things, business initiatives and promotions
Increased visibility online:
Complete brand control:
With a website, you control how your business is presented and can manage your online identity according to your individual preference. Even free, template-based, website builders offer a good level of customization.
Enhanced marketing opportunities:
With your own website, since you’re no longer restricted by the limitations of someone else’s site, you can provide ample information about your business in the most optimal way. In addition, a website can act as an aggregator of all your marketing activities including, among other initiatives, what you do in social media. You can also take advantage of free cloud services, such as video creation tools and blogging tools, to amplify your marketing efforts.
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1 "State of Small Business Online: Perspectives from Small Business in India with an Online Presence” Verisign. n.p. n.d. Web. 16 Jan. 2015.