The Small Business Website Guide

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Take Your Business Online

Getting online should be one of your highest priorities. If you don't know whether being online will help your business, or don't know where to begin, start here.

Plan Your Online Presence

You can’t start before you have a plan. Discover everything you need when considering your online presence.

Improve and Grow Your Website

Find help and advice for creating compelling content for your site and improving its design and usability.

Promote Your Business Online

Discover how to attract more visitors to your site and turn those views into more business.

Build Customer Loyalty

Make sure that your site stays interesting and valuable for your customers to keep them coming back.

Plan Your Online Presence

Get tips and advice on what you should be considering when planning your website.

How to create a website for your business

Websites can be engaging and effective without breaking the bank. Here are five tips for creating a website that will drive traffic, engage users and create value for your business without spending lots of cash.

3 steps to online success: How to start an online shop

Find out what you should and shouldn’t do when setting up an online store.

Free website builder tools for business

Discover what free website builder tools are available to create your online presence with minimal costs.

What is a website builder?

Learn what website builders are and how they can help you create a website that’s right for your business.

The importance of content planning

Content is the key to any website. Creating a content plan can be an important tool in keeping your content relevant and engaging. It's a simple way to communicate and persuade your customers.

Speak your customer's language by using localisation tools

The Internet is global and so are the potential visitors to your website. Here’s what you need to consider when building a multi-lingual website.

Expert blogging tips – How to make the most of your website blog

Integrated marketing expert Amy Manuel from Adaptation Project offers top tips for businesses on how to make the most out your website blog. Amy covers planning and storyboarding, using visual content and the importance of user interaction.

Expert tips - Using social media advertising to increase website traffic

Rita from asks online expert Elly Gray from how social media networks can be used to boost visitor numbers. Elly takes Rita through the steps to take advantage of social media audiences including, choosing the right networks, making useful connections and posting the right content.

Expert tips - when should I use web videos for business?

Unsure if you should invest in making a video for your site? Film producer Ravinol Chambers of Be Inspired Films gives an overview of when you should and shouldn’t use video for your website. Powerful use cases include video testimonials, video blogging and company introductions.

Guidance on website navigation

This article outlines things to be aware of when designing your website navigation and how your links look and work, ensuring user experience is paramount.

Top web trends for small business sites

This article outlines some of the top website design trends to be aware of in 2014, for both businesses and their designers

Planning a website that grows with your business

Planning is an important element of building a website. This is a guide to ensuring your website is able to scale as you add multimedia and e-commerce elements.

Expert tips – How to find the right video producer

Film producer Ravinol Chambers of Be Inspired Films offers advice on what to look for when choosing a video producer for your business.

Expert tips – Website blog vs. social media

Integrated marketing expert Amy Manuel from Adaptation Project looks at whether businesses should look to upload the majority of their content to a website blog, or to social media channels.

What is web hosting? An intro to hosting and more

The topic of web hosting used to be strictly the domain of web developers. But now, with more and more people building their own blogs and websites from scratch, web hosting has become more accessible than ever.

Tips for establishing your Internet presence

Understanding the importance of getting online and picking the best web presences for your business

How to increase online sales on your business website

How to design your website to give the best customer experience and increase visitor to customer conversions

Developing your branding strategy: how to leverage your brand online

Behind every successful business is good branding. Get tips on brand strategy for your business and learn how to leverage your brand online.

Protecting your online intellectual property

Learn how to protect your online intellectual property and assets including, web content, blog posts, whitepapers and user guides.

Do I own my website? Understand your IP rights

Learn to protect your Website and business assets with online copyright protection.

Tips on setting up your first business website

Watch EllyGray from, a London-based agency that advises SMBs on their websites, give tips on how the start-up company Poridge can get their first website online quickly and inexpensively.

Expert Tip- Elly Gray on developing a plan for your business website

Expert Elly Gray discusses the importance of being authentic when it comes to your business website and not letting other people dictate what to do or how to do it.

Expert Tip- Why you should register a domain name first

Peter Bowles explains the importance of registering a domain name before registering a company name so you can avoid other businesses adopting the domain first.

What you need to know about hiring a website developer

We sat down with Dan Duke, a Senior Developer at Comic Relief to learn what you need to know when working with a web developer. Get answers to questions you may have before embarking on a web project for your business.

How web content can make your website more engaging

Hear directly from an industry expert and get tips on how to mould your website copy according to what works best for your business.

How to build a niche social networking site

Social media giants like Facebook and Linkedin have their pros and cons. Though there are many small social networks that allow you to target your niche market. Learn how to build a community on the right social network for your business.

Tips for writing website content

Building a content-based website can be very easy, though planning and commitment is necessary to continue to produce quality content. Consider these elements when developing your content strategy.

How to get a domain name (web address) in three easy steps

Registering a domain may well be a little less complicated than renting a shop, but you should give some careful consideration to the domain name and other requirements beforehand. You can get your own domain by following three easy steps.

Should you use social media for your business instead of a website? 

As social media platforms and users continue to grow, many entrepreneurs wonder if a social media presence can replace a conventional website. Learn why social media alone is not enough.

Which website domain (web address) best suits my idea?

Choosing the right domain name extension (web address extension) is just as important as choosing the right domain name. Select the right domain name powered by Verisign for your online presence.

How to build a website that makes an impact on your business

Being present on the Internet can offer almost any business a cost-effective solution to be visible and available to its customers and prospects. Let’s review the basics of creating an online presence.

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