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The Small Business Website Guide

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Learn how to choose a domain name

At November’s Business Startup show in London, there was much discussion on how small businesses can first create and then improve on their online presence. Through a series of engaging workshops, Verisign, the company behind .com, and web host 1&1 UK, covered various aspects of establishing an online presence – from the how to choose a domain name to creating and promoting your website.

Katrina Douglas from 1&1, explains how to get started with your web domains. There are many things to consider when launching a website, but choosing a domain name for your business is the first important hurdle and not one to be taken lightly. Top level naming, i.e. .com, simplicity and name length, reliability of web hosts ,and building up a portfolio of names to protect branding are all things that small businesses should be aware of.