Debt Consolidation Site DebtHelp.com uses
Extended Validation SSL from VeriSign to Drive 11% Increase in Transactions
and 16,000% ROI
VeriSign Helps DebtHelp.com Create Trusted Online Resource for Consumers
Mired in Growing Credit Crises
Mountain View, CA – September 12, 2007 – At a time when millions of consumers
face unprecedented credit crises, DebtHelp.com is enabling them to sort
out options for solving problems with credit card debt, home mortgages,
student loans, and tax debt.
Borrowers looking for some peace of mind have another
reason to visit DebtHelp.com: Thanks to advanced security technology
from VeriSign, Inc. (NASDAQ: VRSN), the leading provider of digital
infrastructure for the networked world, the site’s visitors can be assured
that their sensitive personal data is protected from online identity
thieves. Now visitors to DebtHelp.com, which connects consumers with
companies that can help them better manage, reduce and eliminate debt,
can get immediate confirmation that they’ve reached a legitimate DebtHelp.com
Web page, and not an impostor site created by e-criminals to steal Social
Security Numbers, bank account details, and other personal data.
Read case study at http://www.verisign.com/debthelp
“We were looking to instantly show our site visitors
that when they are entering information, the data is going straight
to DebtHelp.com and not to an imposter,” said John Turner, president
of DebtHelp.com. “We saw other company brand names deteriorating due
to consumer misdirection. Our main goal was to allow our site visitors
to trust that we were handling their information securely, and in turn
that would maintain our own brand integrity.”
DebtHelp.com deployed VeriSign Extended Validation
(EV) Secure Sockets Layer (SSL) Certificates earlier this year. Using
VeriSign’s EV SSL Certificates, DebtHelp.com can provide site visitors
with instantly recognizable confirmation that they are providing financial
information to DebtHelp.com – and no one else.
Working with VeriSign to provide a trusted site for
credit-strapped consumers has paid bottom-line dividends for DebtHelp.com.
Since deploying VeriSign’s EV
SSL Certificates, DebtHelp.com has seen an 11 percent jump
in the number of completed financial forms among consumers using Internet
Explorer 7 browsers.
“We had no idea what a positive effect embracing EV
certificates would immediately have on the finances of our company,”
added Turner. “We’re seeing a return of over 16,000 percent on
the money we spent for our VeriSign EV certificate. In other words,
for every dollar spent we’re getting $162 back. Over the course of two
years it will generate an additional five percent of revenue, which
is outstanding.”
When a Web site uses an EV SSL Certificate to identify
itself, some browsers display easily understood visual cues to provide
tangible assurance of a site’s authenticity: the address bar turns green,
a lock icon appears next to the address, and a new field displays to
the right of the URL in the browser. This field contains the name of
the organization that owns the site, as well as the security provider
that issued the certificate, such as VeriSign.
As the most respected and trusted SSL authority on
the Web, VeriSign is the EV SSL Certificate provider of choice for more
than 1,300 Internet domains, representing more than 75 percent of the
entire EV SSL Certificate market worldwide. In fact, 93 percent of the
Fortune 500 – and the world’s 40 largest banks – rely on some form of
VeriSign SSL Certificate authentication.
About DebtHelp.com
DebtHelp, Inc., a Columbus OH based company, helps consumers
find solutions for all types of debt at no cost to its visitors. Consumers
connect directly to service providers or mortgage lenders in its network
for assistance with debt
consolidation, student loan consolidation, tax debt relief,
and more. Additional news and information about the company is available
at www.debthelp.com.
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN), operates digital infrastructure services
that enable and protect billions of interactions every day across the
world’s voice, video and data networks. Additional news and information
about the company is available at www.verisign.com.
Contacts
Christina Rohall, crohall@verisign.com,
650-793-6837
Statements in this announcement other than historical
data and information constitute forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. These statements involve risks
and uncertainties that could cause VeriSign's actual results to differ
materially from those stated or implied by such forward-looking statements.
The potential risks and uncertainties include, among others, the uncertainty
of future revenue and profitability and potential fluctuations in quarterly
operating results due to such factors as the inability of VeriSign to
successfully develop and market new products and services and customer
acceptance of any new products or services, including VeriSign's Extended
Validation Secure Sockets Layer Certificates the possibility that VeriSign’s
announced new services may not result in additional customers, profits
or revenues; and increased competition and pricing pressures. More information
about potential factors that could affect the company's business and
financial results is included in VeriSign's filings with the Securities
and Exchange Commission, including in the company's Annual Report on
Form 10-K for the year ended December 31, 2006 and quarterly reports
on Form 10-Q. VeriSign undertakes no obligation to update any of the
forward-looking statements after the date of this press release.
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