VeriSign Launches Three-Screen Platform and
Global Consulting Services to Meet Digital Content Delivery Needs of
Media and Entertainment Companies
Collaboration with ExtendMedia and Organic Enables VeriSign to Offer
Unmatched Expertise
NAB 2007, Las Vegas, Nev., and Mountain View, Calif. – April 16, 2007
- VeriSign, Inc. (NASDAQ: VRSN),
the leading provider of digital infrastructure for the networked world,
today announced the launch of its Three-Screen Solution and Global Consulting
Services for Media and Entertainment Companies. VeriSign has combined
its proven expertise in digital infrastructure solutions and professional
services with market leaders, ExtendMedia Corp. and Organic, Inc., to
enable media and entertainment companies to provide consumers with an
unmatched digital experience across multiple screens.
VeriSign will be showcasing its innovative Three-Screen
solution this week at NAB 2007 in booth C2546.
“With a trend toward high-quality, long-form content
and a consumer that is more mobile and demanding than ever, media and
entertainment brands are having to rethink and retool their approach
-- developing new digital distribution channels and experiences for
their consumers.” said Stratton Sclavos, chairman and CEO, VeriSign.
“VeriSign has the global digital infrastructure, industry partnerships
and proven expertise to help companies quickly and economically meet
this need, so they can focus on developing creative and engaging rich
media content for their targeted audiences.”
VeriSign® Three-Screen Solution for Media and Entertainment
The VeriSign Three-Screen solution enables media and entertainment companies
to accelerate time to market and drive new revenue streams by helping
them offer end users an enhanced digital experience.
By leveraging ExtendMedia’s flagship product, OpenCASE,
designed to satisfy the most demanding needs of the media market for
end-to-end, enterprise-class, cross-platform digital content service
delivery, VeriSign enables media and entertainment companies to engage
customers anytime, anywhere through intelligent network integration,
coupled with consistent and secure content delivery.
With its heritage in security, VeriSign also takes
an advanced, layered approach to securing digital content, regardless
of network or viewing medium. Content is protected from unauthorized
distribution with DRM, authentication, encryption technologies (digital
certificates) and geo IP restriction in transit and to verify the source.
The VeriSign Three-Screen platform includes the following
features. Demonstrations are available at the VeriSign NAB booth (C2546):
- VeriSign® Intelligent
Content Delivery Network is designed to reach both mobile and
broadband consumers, offering a reduced cost of delivery compared to
alternatives, and giving media and entertainment companies the ability
to support SMS, MMS and WAP-Push modes of content delivery.
- VeriSign® Interactive
TV and Applications offer media and entertainment companies the
ability to capture consumers through an additional marketing channel,
encourage brand loyalty and creating additional revenue streams.
- VeriSign® Content Portal
Services offer a complete, fully integrated Three-Screen experience,
designed specifically to solve the key challenges related to the life
cycle of digital content within a mobile retail ecosystem.
VeriSign® Global Consulting Services for Media and Entertainment
VeriSign Global Consulting Services for Media and Entertainment delivers
market expertise and skills in strategy, design and development of solutions
as well as technical implementation that enable customers to get content
to their consumer and capture new revenue streams across every new media
consumer touch point -- TV, PC, Mobile, any media. VeriSign consultants
will also help media and entertainment companies respond to the complex
demands of dramatically changing consumer usage characteristics, digital
rights management (DRM) issues and distribution opportunities.
By partnering with Organic, a digital communications
agency, VeriSign can also help customers effectively integrate digital
media into their overall marketing strategy.
About ExtendMedia Corporation
Headquartered in Boston, MA, ExtendMedia provides a digital content
service delivery platform that enables content rights holders and distributors
to quickly create, manage, secure, and monetize content services across
broadband, TV and mobile devices. ExtendMedia has over 15 years of experience
working closely with the world's most successful and innovative communications
and media companies including: SHOWTIME, Hewlett Packard, Cablevision,
Nelvana Entertainment, Bell Canada, Manitoba Telecom Services and ClickStar.
For more information, please visit us at www.extend.com.
About Organic, Inc.
Organic is a digital marketing agency that designs and builds exceptional
interactive experiences for leading companies to drive brand awareness
and more profitable customer relationships. Founded in 1993, Organic
has offices in Detroit, Los Angeles, New York, San Francisco, and Toronto.
Advertising Age recently named Organic a top ten interactive agency.
To learn more about Organic, please visit http://www.organic.com
or read our blog at http://threeminds.organic.com.
About VeriSign
VeriSign, Inc. (Nasdaq: VRSN), operates the digital infrastructure that
enables and protects billions of interactions every day across the world’s
voice, video and data networks. Additional news and information about
the company is available at www.verisign.com.
For more information, contact:
VeriSign Media Relations: Lisa Malloy, lmalloy@verisign.com,
202-270-7600
VeriSign Investor Relations: Nancy Fazioli, ir@verisign.com,
650-426-5146
Forward-Looking Statement
Statements in this announcement other than historical data and information
constitute forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These statements involve risks and uncertainties
that could cause VeriSign's actual results to differ materially from
those stated or implied by such forward-looking statements. The potential
risks and uncertainties include, among others, the uncertainty of future
revenue and profitability and potential fluctuations in quarterly operating
results due to such factors as the inability of VeriSign to successfully
develop and market new products and services and customer acceptance
of any new products or services, including VeriSign Digital Content
Services; the possibility that VeriSign’s announced new services may
not result in additional customers, profits or revenues; and increased
competition and pricing pressures. More information about potential
factors that could affect the company's business and financial results
is included in VeriSign's filings with the Securities and Exchange Commission,
including in the company's Annual Report on Form 10-K for the year ended
December 31, 2005 and quarterly reports on Form 10-Q. VeriSign undertakes
no obligation to update any of the forward-looking statements after
the date of this press release.
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