VeriSign and Demand Media Join Forces to Promote
.tv Domain Names
Strategic Agreement with Leading Online Media Company to Drive Broader
Adoption of .tv Domain Names
MOUNTAIN VIEW, CA AND SANTA MONICA, CA, December 13, 2006 —
VeriSign, Inc. (NASDAQ: VRSN), the leading provider of intelligent infrastructure
for the networked world, today announced a strategic alliance with Demand
Media to leverage its industry relationships and Web 2.0 expertise to
market the .tv Top Level Domain Name (TLD) as the preferred Web address
for rich media content. VeriSign will continue to manage the underlying
domain name registry for the .tv TLD, including the back end operations
and management of the wholesale channel.
The .tv TLD reflects more than the location of a Web
site, it reflects the content of that site – in this case, a compelling
and entertaining rich media destination.
“VeriSign is very excited to be working with Demand
Media to promote .tv—one of the most recognizable domain names in the
world,” said Mark McLaughlin, executive vice president, VeriSign. “By
creating an intuitive destination for professional and user-generated
video content, everyone from social networking communities to leading
media portals can instantly attract consumers and new revenue opportunities.
The alliance with Demand Media will increase the global visibility of
the .tv TLD and its inherent brand value.”
“The Internet media landscape is rapidly evolving
and users want to publish and share their personal video content.
By registering a .tv domain name and adding video content of their choosing,
users can program their own channel,” said Richard Rosenblatt, chairman
and CEO, Demand Media. “We are thrilled to leverage the synergy of domain
name registration and new media for the benefit of .tv registrants and
Internet users worldwide.”
The new alliance, which combines VeriSign’s domain
name registry expertise with Demand Media’s innovative new media strategy,
will offer companies new revenue streams and consumers more engaging
experiences. For case studies and examples of companies and individuals
who are using .tv, visit www.tv.
About Demand Media
The Demand Media™ proprietary media platform powers the company's highly-trafficked
domains and unique content verticals. The Company leverages cutting
edge, user-driven publishing, community and monetization tools in its
quest to define the next generation of new media companies. The privately
held company was founded in May and is based in Santa Monica, CA, with
offices in San Francisco and Seattle, WA. For more information or to
register a .tv name, visit channelme.tv.
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN), operates intelligent infrastructure services
that enable and protect billions of interactions every day across the
world’s voice and data networks. Additional news and information about
the company is available at www.verisign.com.
For more information, contact:
VeriSign Media Relations: Rufus Manning, rmanning@verisign.com,
703-948-4126
VeriSign Investor Relations: Nancy Fazioli, ir@verisign.com,
650- 426-5146
Demand Media Relations: Quinn Daly, quinn@demandmedia.com,
310-394-6429
Forward-Looking Statement
Statements in this announcement other than historical
data and information constitute forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. These statements involve risks
and uncertainties that could cause VeriSign's actual results to differ
materially from those stated or implied by such forward-looking statements.
The potential risks and uncertainties include, among others, the uncertainty
of future revenue and profitability and potential fluctuations in quarterly
operating results due to such factors as the risk that VeriSign's announced
strategic relationships, including the relationship described herein,
may not result in additional products, services, customers, profits
or revenues; and increased competition and pricing pressures. More information
about potential factors that could affect the company's business and
financial results is included in VeriSign's filings with the Securities
and Exchange Commission, including in the company's Annual Report on
Form 10-K for the year ended December 31, 2005 and quarterly reports
on Form 10-Q. VeriSign undertakes no obligation to update any of the
forward-looking statements after the date of this press release.
VeriSign and other
trademarks, service marks and logos are registered or unregistered marks
of VeriSign, Inc. and its subsidiaries in the United States and in foreign
countries. Copyright © 2006 VeriSign, Inc. All rights reserved.
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