VeriSign Launches Digital Brand Management
Portal to Help Companies Protect Online Brand and Customer Experience
New Portal Empowers Marketers to Increase Traffic, Drive Revenue and
Create Customer Loyalty
MOUNTAIN VIEW, CA., September 18, 2006 — VeriSign, Inc. (Nasdaq:
VRSN), the leading provider of intelligent infrastructure for the networked
world, today launched Digital Brand Manager 8.1, a Web-based portal
that helps companies identify, prioritize and resolve issues that affect
their digital brand and reputation globally. The updated portal
allows customers to easily capture direct navigation traffic, add revenue
and create customer loyalty.
“We provide hundreds of international corporations
with detailed visibility and analysis of their digital assets, including
domain names, logos, and content usage on the Web,” said Mike Denning,
vice president and general manager, VeriSign Digital Brand Management
Services. “This enables increased Web site traffic and protects
digital assets.”
“The proliferation of our domain name portfolio has
pushed us to always be on the look out for more efficient ways of managing
our domain names,” said Claus Michael Anderson, Legal Counsel for Novozymes
A/S. “With the new interface and features in the Digital Brand
Manager, we’re able to easily find what domain names are receiving the
most traffic and prioritize which domain names deliver the most customers.”
Importance of Digital Brand Management—Total Global Registrations
Surpass 100 million
The responsibilities of managing large domain name portfolios
are growing in importance. According to VeriSign’s recently released
Domain Name Industry Brief (www.verisign.com/domainbrief)
for the second quarter 2006, total domain name registrations reached
105 million.
With the average Fortune 1000 company managing hundreds
to thousands of domain names, digital asset management has become a
critical issue for multiple groups within most companies – from legal
and intellectual property departments to security, brand and online
marketing teams.
VeriSign’s Digital Brand Manager 8.1 is a platform
tool that benefits marketing executives by allowing the marketing team
to holistically and globally manage the customers’ online experience
with the firm’s brands. This new release allows management of
a corporation’s worldwide portfolio of domain names which are increasingly
mapped by product and geography.
Digital Brand Manager enables targeted marketing campaigns
and product launches that drive revenue and increase customer intimacy.
It includes new features that allow companies to:
- Increase Web
Site Traffic — Monitor resolution performance and optimize domain
name portfolios to drive visitors to the desired Web site
- Enable New
Revenues — Use Gap Analysis tools to analyze current domain name
portfolio activity and proactively identify gaps in a portfolio by country
and region
- Improve Customer
Experience — Leverage additional features which provide the ability
to identify and recover domain names to direct those customers attempting
to reach your brand on the Web
About VeriSign
VeriSign, Inc. (Nasdaq: VRSN), operates intelligent infrastructure services
that enable and protect billions of interactions every day across the
world’s voice and data networks. Additional news and information about
the company is available at www.verisign.com.
For more information, contact:
VeriSign Media Relations: Rufus Manning, rmanning@verisign.com,
703-948-4126
VeriSign Investor Relations: Tom McCallum, tmccallum@verisign.com,
650-426-3744
Forward-Looking Statement
Statements in this announcement other than historical data and information
constitute forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. These statements involve risks and uncertainties
that could cause VeriSign's actual results to differ materially from
those stated or implied by such forward-looking statements. The potential
risks and uncertainties include, among others, the uncertainty of future
revenue and profitability and potential fluctuations in quarterly operating
results due to such factors as the inability of VeriSign to successfully
develop and market new products and services and customer acceptance
of any new products or services, including VeriSign's Digital Brand
Manager 8.1; the possibility that VeriSign’s announced new services
may not result in additional customers, profits or revenues; and increased
competition and pricing pressures. More information about potential
factors that could affect the company's business and financial results
is included in VeriSign's filings with the Securities and Exchange Commission,
including in the company's Annual Report on Form 10-K for the year ended
December 31, 2005 and quarterly reports on Form 10-Q. VeriSign undertakes
no obligation to update any of the forward-looking statements after
the date of this press release.
VeriSign and other trademarks, service marks and
logos are registered or unregistered marks of VeriSign, Inc. and its
subsidiaries in the United States and in foreign countries. Copyright
© 2006 VeriSign, Inc. All rights reserved.
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