Jamster Enhances Mobile Content and Entertainment
Services Experience
Simplified Plans Designed to Increase Value and Jamster Guardian Provides
Parental Control
MOUNTAIN VIEW, CA–November 21, 2005 – Jamster, a worldwide
leader in mobile content and entertainment services, today announced
the roll out of a new global brand campaign, simplified subscription
plans and an industry-first parental control service, which are designed
to create a more valuable mobile entertainment experience for consumers
and help solidify Jamster’s position as the world’s premier mobile content
brand.
The brand campaign launches today in the U.S. with
a new logo, redesigned web site and new print, online and television
ads, which will appear on national and local broadcast and cable networks.
The campaign will be extended to Europe, Australia and other countries
over the coming months.
In the U.S., the company introduced the Jamster Guardian
service, which gives parents control over how their families purchase
content. This unique service allows parents to block downloads to the
specific mobile phone numbers they want to control by entering the phone
numbers directly into the Jamster site under the Guardian link on the
bottom of the home page.
“As the entertainment industry evolves, so does the
mobile content experience at Jamster,” said Vernon Irvin, executive
vice president and general manager, VeriSign Communications Services.
“Jamster has improved its site and simplified subscription plans, which
we believe will help consumers have a more personalized wireless experience
that results in greater self expression. Consumers can still access
one of the largest catalogs of premium content in the world and have
greater confidence in dealing with the most recognized global brand
in the industry. Furthermore, by introducing Jamster Guardian and updating
our portal and ads, we are executing against our strategy of being the
premier provider of mobile content and entertainment services.”
Under a simplified Jamster plan structure, consumers
will have access to a new monthly plan that bundles two ring tones,
three graphics and one game. Ringtones include realtones, polytones,
monotones, video ringtones and fun sounds. Graphic credits are redeemable
for wallpapers, screensavers, themes and black and white logos and game
credits are redeemable for mobile games and mobile software.
Jamster operates in more than 20 countries and has
relationships with more than 75 carriers. Unlike other content providers,
the company invests millions of dollars promoting its unique mobile
entertainment services through television, online and print advertising.
Jamster has strong partnerships with major entertainment companies,
record labels, movie studios and content publishers, which helps create
unique and exclusive content.
In studies recently conducted by Gfk NOP, consumers
in the top 25 U.S. markets recognized Jamster for having superior quality
content. The brand had notable awareness among respondents and was the
only content provider identified by name and recognized for having the
best content and advertising. In another study, Jamster was cited as
having the highest unaided awareness of non-carrier brands, was considered
the “leader in its field” and was found to have one of the most hip
and stylish catalogs of all mobile content providers.
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About Jamster and VeriSign
Jamster International Sarl, a wholly owned subsidiary of VeriSign,
Inc., operates the world’s largest off-deck catalog of premium mobile
content, including music, graphics, games and community services, which
can be ordered using a short messaging service, and is distributed to
carriers and consumers worldwide. Through VeriSign’s Intelligent Communications,
Commerce and Content Services, the company delivers content on-boarding,
license aggregation, formatting, catalog management, mediation, subscription
management, rating and billing and payment integration. Additional
news and information is available at www.jamster.com and www.verisign.com.
Trademarks
VeriSign, Jamster and other trademarks, service marks and logos
are registered or unregistered marks of VeriSign and its subsidiaries
in the United States and in foreign countries. Copyright © 2005 VeriSign,
Inc. All rights reserved.
For more information, contact:
VeriSign Media Relations: Lori Sinsley, lsinsley@verisign.com,
650-426-4716
VeriSign Investor Relations: Tom McCallum, tmccallum@verisign.com,
650-426-3744
Statements in this announcement other than historical
data and information constitute forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. These statements involve risks
and uncertainties that could cause VeriSign's actual results to differ
materially from those stated or implied by such forward-looking statements.
The potential risks and uncertainties include, among others, the uncertainty
of future revenue and profitability and potential fluctuations in quarterly
operating results due to such factors as increasing competition and
pricing pressure from competing services offered at prices below our
prices and market acceptance of our existing services, the inability
of VeriSign to successfully develop and market new services and the
uncertainty of whether new services as provided by VeriSign will achieve
market acceptance or result in any revenues. More information about
potential factors that could affect the company's business and financial
results is included in VeriSign's filings with the Securities and Exchange
Commission, including in the company's Annual Report on Form 10-K for
the year ended December 31, 2004 and quarterly reports on Form 10-Q.
VeriSign undertakes no obligation to update any of the forward-looking
statements after the date of this press release.
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