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To instill customer confidence in the safety of their e-commerce transactions, online ticket broker Worldticketshop.com chose VeriSign Extended Validation (EV) SSL Certificates from the outset. EV had a far greater effect on conversions than expected: users of EV-enabled browsers proceeded to purchase 20 percent more often than those on older browsers not able to see the green address bar that EV SSL provides.
The 20 percent uplift from EV is spectacular, far better than the 5 percent we were anticipating. We are very pleased with the positive impact we were immediately able to see with EV SSL from VeriSign.
Sebastian Monteban,
CEO and Founder,
Worldticketshop
Industry
- Online Event Ticketing
Key Challenges
- Assure customers that their purchases are safe.
- Increase revenue.
Solution
Results
- Attained 20% more conversions to sales amongst users of EV-enabled browsers.
- Achieved 50% annual growth.
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