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Overview

The VeriSign Secured® Seal helped to restore customer confidence so much that sales immediately leapt by 31% according to tests the firm ran using A/B split methodology. In a separate test to learn the effectiveness of Extended Validation (EV) SSL Certificates, Virtual Sheet Music found that customers who see EVs green address bar proceed to purchase 13% more often than those that do not.

Key Challenges

Inspire customer confidence in the security of online transmissions
Build sales by instilling trust and proving authenticity

VeriSign is the leader, the best known name in transaction security and Web site authenticity. I dont know why everyone doesnt use VeriSign.
                                                   Fabrizio Ferrari
                                               President
                                                   Virtual Sheet Music

Solution

VeriSign Secured® Seal
VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates

Results

31% increase in sales when the VeriSign Secured Seal was reintroduced, including 67% increase in membership renewals
13% increase in sales for IE7 users when EV SSL Certificates were added
7,440% return on investment

Read entire story (PDF; 165 KB)

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