For customers of online editing and proofreading leader Scribendi, security is a paramount concern. Therefore, the firm earns customers’ trust by continually letting them know that Scribendi’s IT infrastructure is as secure as it can be. When Scribendi deployed VeriSign® Secure Site Pro with Extended Validation (EV) SSL Certificates, conversion to sales by site visitors who saw the green address bar leapt by 27%.
We want people to know that we not only offer the best services but also the best security, which we’ve demonstrated by implementing VeriSign EV certificates. We definitely made the right decision, and we recommend the same move to any company doing business on the Internet that’s genuine and wants to be perceived as such.
Terence Johnson,
Vice President of Technology,
Scribendi
Challenges
- Build and maintain the most secure infrastructure possible
- Instill customer trust by demonstrating the strength of security provisions
Solution
Results
- 27% jump in conversion to sales for Microsoft® Internet Explorer users
- More than 50% growth in revenue in the year EV has been in place
- Fast return on investment
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