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For nearly 150 years, the Orvis Company name has stood for outdoor traditions, quality, and customer satisfaction.
Orvis is America’s oldest mail order company. In 1856, Charles Orvis founded the Orvis Company in Manchester, Vermont, offering the finest fly fishing equipment, and priding himself on customer satisfaction and service. Today, along with its world-famous fly-fishing gear, Orvis offers distinctive clothing, home furnishings, gifts, and dog accessories. The company also operates over 50 retail outlets in the US and the UK, and sells through catalogs, a network of 500 independent dealers worldwide, and its Web site, Orvis.com.
In addition to its product dependability, the VeriSign brand recognition complements and enhances our 100% Satisfaction Guarantee.
Brad Wolansky,
Director, E-commerce,
The Orvis Company
Challenges
When the Orvis Company set out to increase business through Orvis.com, it realized the importance of providing customers with a sense of security when making online purchases. The company also has an obligation to protect its business from interception and hacking.
Solution
To grow its e-commerce business, Orvis.com began displaying the VeriSign Secured® Seal at the checkout point. The VeriSign Secured Seal is the most trusted security mark on the Internet and offers significant value to VeriSign customers, like Orvis.com, who display it. Studies have shown that third-party assurance increases the likelihood to buy. The power behind the mark is the VeriSign Secure Sockets Layer (SSL) technology, which secures online transactions by encrypting customers’ sensitive personal data and verifying authenticity. VeriSign SSL solutions are enhanced by VeriSign’s industry-proven intelligent infrastructure services.
Results
- Orvis reported that since the company began displaying the VeriSign Secured Seal on Orvis.com, consumer confidence has improved, as measured by an increase in consumer-direct sales.
- Orvis reports that current sales are well ahead of industry averages and continue to grow.
- In addition to its product dependability, VeriSign’s brand recognition complements and enhances the Orvis 100% Satisfaction Guarantee.
