Opodo

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By upgrading to Extended Validation (EV) SSL Certificates from VeriSign, within a Managed PKI for SSL account, Opodo has chosen to deploy the latest standard in SSL in the easiest, and most effective way. Moving to EV SSL makes Opodo’s investment in Web site security even more visible throughout the online customer experience. By using the VeriSign Secured Seal on its payment pages, Opodo found that completed sales rose by approximately 10% in comparison to the previous week’s results.

Trust online is vital, and we really wanted to reassure our customers and demonstrate our commitment by securing their data. When we were in the process of assessing the way our customers visited our sites across Europe, we decided to run an experiment on the UK site. We posted the VeriSign Secured® Seal on the payment pages and found that completed sales rose by approximately 10% in comparison to the previous week’s results. We immediately realised the impact that the trust factor can have on shopping basket abandonment rates and we have since published the VeriSign Seal on all the payment pages across our network of European sites.

Warren Jonas,
Head of Service Management,
Opodo

Industry

• Online Travel

Key Challenges

• Safeguard personal and sensitive financial information
• Demonstrate security consciousness and prove Web site authenticity

Solution

• VeriSign Secured® Seal
• VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates
• VeriSign MPKI for SSL

Results

• 10% uplift in completed sales after posting the VeriSign Secured Seal
• Reduction in overall spend on certificates and time required to manage them