Oisix Inc., the leading online food retailer in Japan, has deployed VeriSign SSL Certificates and the VeriSign Secured Seal since the company’s inception to demonstrate that they consider transaction security just as important as the quality of their food products. Now Oisix has moved to VeriSign Extended Validation (EV) SSL Certificates, which substantially boosted conversion rates on two key performance indicators. Trial set conversions rose 16% and Oisix Club memberships climbed over 7% with EV SSL.
Our tests proved the effectiveness of the VeriSign EV green bar in enhancing our image by offering a secure shopping experience for customers and in building our revenue stream.
Kazuhiro Yonejima,
Shopping Site Manager
Oisix
Industry
- E-commerce
Key Challenges
- Demonstrate concern for safety of the online shopping experience.
- Increase trial set conversion rate.
- Build Oisix Club membership
Solution
Results
- Trial set conversions rose 16% with EV SSL.
- Oisix Club memberships climbed over 7% with EV SSL.
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