Swedish online retailer Misco turned to VeriSign Extended Validation SSL Certificates to assure users that they were on the legitimate and authentic Web site. Through testing, Misco found that users who could see the green address bar that VeriSign Extended Validation SSL Certificates provides completed a transaction 5.27% more than those users that could not.
On testing the impact of our new Web site security, we found that visitors coming to our site via an EV ready browser, like IE 7, were two and a half times more likely to purchase than those using older browsers. This is a fantastic result. Achieving the same boost in sales through increased advertising would have cost us a great deal more than the price of our VeriSign EV SSL Certificates!
Magnus Bood,
IT Manager,
Misco
Industry
- E-commerce
Key Challenges
- Provide assurance to consumers that they were on the real Misco Web site
- Show that customers’ private data would remain private
- Increase Web site conversions
Solution
Results
- Increased transactions by 5.27% for users that could see the EV green address bar
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