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Hepsiburada.com, the largest e-commerce company in Turkey, chose VeriSign Extended Validation (EV) SSL Certificates to overcome customer fears about phishing and identity theft. Customers were so reassured by the EV green address bar that they abandoned the credit card payment page 30 percent less often than those that could not see the green bar.
All the additional sales weve seen arent the only benefit of EV. We also fulfilled the expectations that people have of a market leader to take advantage of every opportunity to protect customer information.
Kaan Donmez,
General Manager,
Hepsiburada.com
Industry
- E-commerce
Key Challenges
- Decrease shopping cart abandonment.
- Remain the leader in the Turkish e-commerce market.
Solution
Results
- Reduced cart abandonment rate over 30% with EV.
- Achieved payback on investment within one day.
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