Flagstar Bank

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Flagstar Bank, a long time user of VeriSign SSL Certificates, recently upgraded to Extended Validation (EV) SSL for its key public-facing websites. Users who saw the EV green address bar, knowing they were on Flagstar's real site, enrolled for an online account over 10% more often than users who were not exposed to the EV green bar.

Distinguishing a real Web site from a fake one has been a huge problem in our industry, and VeriSign EV essentially puts it to bed. I don't know why all banks don't use it.

Jason Dufner,
Senior Vice President, IT Content and Banking Systems,
Flagstar Bank

Industry

• Banking

Key Challenges

• Build conversions within online account opening process
• Demonstrate concern for security of customer informatio
• Contend with phishing attacks
• Engender customer confidence that their information is safe

Solution

• VeriSign Secured® Seal
• VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates

Results

• Achieved a 10% higher rate of online account openings for users of EV-enabled browsers
• Lowered overhead costs by moving customers to the online channel
• Helped obtain customers outside of traditional branch footprint while assuring them of the security of their Web site transactions