Fitness Footwear

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UK footwear e-tailer Fitness Footwear Ltd. allied with VeriSign for its unparalleled name recognition and excellent technical support, both of which have produced strong benefits. VeriSign Extended Validation (EV) SSL Certificates, the relationship’s most recent facet, delivered a 13.3% drop in cart abandonment and a 16.9% increase in conversions to sales.

Industry

• E-commerce

We choose VeriSign to work with for two excellent reasons, its outstanding support and the whole issue of trust – by which I mean not only the trust we place in them, but also the trust that customers place in us because we’ve allied with VeriSign.

Luke Barlow,
Director,
Fitness Footwear Ltd.

Challenges

• Inspire customer trust
• Reduce shopping cart abandonment
• Command strong support at any time of the day or night

Solution

• VeriSign Secured® Seal
• VeriSign® Extended Validation SSL Certificates

Results

• Reduced cart abandonment rate by 13.3%
• Increased conversion rate by 16.9%
• Received the technical support needed to keep Web sites robust