eVitamins

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eVitamins was convinced conversions would rise when it moved to VeriSign Extended Validation (EV) SSL Certificates, but the results far exceeded the firm’s loftiest expectations: The study compared consumer conversion rates on browsers that support EV with those that do not, over the same time period, leaving no doubt that EV’s comforting green address bar is the reason for the difference.

Pretty soon an online retailer that doesn’t have EV will stick out like a sore thumb. For the minimal extra cost involved, I’m at a loss to understand why any online retailer would use any SSL Certificates other than EV SSL Certificates. Nor can I understand why they wouldn’t use VeriSign. It’s the most trusted name in the industry.

Tom Wick,
Founder,
eVitamins

Industry

• E-commerce

Key Challenges

• Provide the highest level of security for sensitive customer information.
• Convey this security consciousness to Web site viewers.
• • Leverage consumer peace of mind to boost sales.

Solution

• VeriSign Secured® Seal
• VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates

Results

• 50% higher conversion rate for Internet Explorer 7 users who see the EV green bar