dwell

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After its success with the VeriSign Secured® Seal, contemporary furniture supplier dwell of the UK decided to find out how much further help the VeriSign® Extended Validation (EV) Certificate would provide. The green bar boosted conversion rates by 13.8% and monthly sales by £18,000 (over $35,000) – a 48,000% return on investment.

Industry

• E-commerce

The Internet is a fantastic tool, but customers are concerned about security on Web sites. Our use of the VeriSign Secured Seal and EV certificates is one of our most important ways of instilling confidence in customers and assuring them that their information is secure when they do business with dwell.

Richard Theobald,
IT Manager,
dwell.co.uk

Challenges

• Build online sales channel
• Give customers confidence that their sensitive data is secure

Solution

• VeriSign Secured® Seal
• VeriSign® Secure Site Pro with EV SSL Certificates

Results

• Achieved 13.8% more conversions to customers who saw the EV green bar than to those who didn’t
• In one month, saw £18,000 ($35,000) in incremental sales with EV
• Achieved 48,000% ROI