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Overview

A leader in offering online debt management solutions, DebtHelp.com wanted to assure its Web site visitors that the information they entered into forms was genuinely transmitting to the authentic DebtHelp.com site and not a fraudster. The solution was to deploy VeriSign® Secure Site Pro with EV SSL Certificates. In so doing, DebtHelp.com not only maintained consumer confidence but watched it grow. Site visitors seeing the green address bar began converting at an increase of 11 percent, contributing a projected five percent increase to overall company revenue in the next two years.

Key Challenges

DebtHelp.com needed to provide consumers with a level of comfort about the safety of data entered on its Web site.
The company wanted to maintain the goodwill in its brand name.

Were seeing a return of over 16,000 percent on the money we spent for our VeriSign EV certificate. In other words, for every dollar spent were getting $162 back! Over the course of two years it will generate an additional five percent of revenue, which is outstanding.

                                                              John Turner
                                                              President
                                                               DebtHelp.com

Solution

VeriSign Secure Site Pro with EV SSL Certificates
VeriSign Secured® Seal

Results

DebtHelp.com has seen an ROI of over 16,000% from the VeriSign EV SSL solution.
DebtHelp.com has had an 11% increase in online form completion in Microsoft® Internet Explorer (IE7) browsers.
The number of inbound phone calls to DebtHelp.coms service center also has decreased keeping overhead costs down and turnaround times up.
Over the course of two years it will generate an additional 5% of revenue for the company.

Read entire story (PDF; 165 KB)

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