Credit Karma

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Credit Karma prominently displays the VeriSign Secured Seal and uses VeriSign Extended Validation (EV) SSL Certificates. Credit Karma has also observed through field-testing that in part because of the EV SSL solution, the site has experienced a 26% higher conversion rate.

Trust is a cornerstone of our service offering and our business model. We are working hard to help people become better consumers, but they have to trust us to share sensitive information. The VeriSign brand is a big part of helping us achieve that.

Ken Lin,
CEO,
Credit Karma

Industry

• Online personal financial services

Key Challenges

• Develop trust and loyalty from a savvy customer base.
• Build a large enough customer following to command advertising revenues.
• Establish entrenched position as a pro-consumer advocate.
• Convert site visitors into registered users.
• Allay concerns about providing personal information.

Solution

• VeriSign Secured® Seal
• VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates

Results

• Increased site visits to nearly 100K per month after less than six months in business.
• Converted a very high percentage of new visitors to registered users.
• Achieved a 26% higher conversion rate for users using high security Web browsers who see the EV green bar.