CarInsurance.com

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Of all the products that are sold online, automobile insurance requires the sharing of some of the most sensitive and personal information. To demonstrate that it provides the ultimate in security for this information, CarInsurance.com uses VeriSign® Extended Validation (EV) SSL Certificates and prominently displays the VeriSign Secured® Seal on all its Web pages. Online Enrollments leapt 18% the month after EV was introduced.

It's essential that we maintain the utmost in information security for our customers, and it's equally essential that we let them know we're doing so. That's what the VeriSign Secured Seal and the EV green bar are all about - peace of mind.

David Fitzgerald,
CIO and Executive Vice President,
CarInsurance.com

Industry

• Insurance

Key Challenges

• Safeguard personal customer data to the maximum extent possible
• Demonstrate security consciousness and prove Web site authenticity

Solution

• VeriSign Secured® Seal
• VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates

Results

• 18% uplift in completed price quotes the month
• Fast return on investment