CanadaDrugs.com

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When people buy life-saving medications over the Internet, VeriSign makes it easier for them to tell the difference between CanadaDrugs.com and the many scammers in the market. VeriSign EV SSL Certificates are especially helpful, as shown by the 33% higher conversion rate and the 27% greater revenue per sale experienced by CanadaDrugs.com for customers using high security Internet browsers who see the green address bar.

People buy from us because they require vital medications, often desperately, and in many cases they simply can’t afford them at their corner drugstore. You’d think they wouldn’t care what color the bar is. For VeriSign EV to make such a huge difference to people who are that motivated to buy is truly amazing.

Brock Gunter-Smith,
Director of e-Business,
CanadaDrugs.com

Industry

• E-commerce, healthcare

Key Challenges

• Distinguish CanadaDrugs.com from the many unscrupulous Web sites purporting to offer great deals on internationally-supplied medicines.
• Build customer trust in the CanadaDrugs.com name.

Solution

• VeriSign Secured® Seal
• VeriSign Secure Site Pro with Extended Validation (EV) SSL Certificates

Results

• 33% higher conversion rate among users who see the EV green address bar.
• 27% greater revenue per sale among users who see the EV green address bar.
• Cost of annual EV license pays for itself within a few days.