Symantec Seal-in-Search™: How It Works

When customers browse online, they often find a long list of Web sites vying for their business. Symantec Seal-in-Search™, a feature of Symantec™ SSL Certificate solutions and the Symantec™ Safe Site, puts the Norton™ Secured Seal next to your link to show that your Web site is trusted by Symantec.

How It Works

Symantec is the leading SSL provider and the most recognized trust mark on the Internet. Before Seal-in-Search, Web site visitors had to follow a link to see if a Web site was trusted by Symantec. Seal-in-Search brings the value of the Symantec™ Safe Site to search results, so that Web users are able to trust your link before they click. Seal-in-Search is seen by consumers who use browsers enabled with a free plug-in, as well as on partner shopping sites and product review pages.

Why Trust Matters in Search Results

You may spend time and money on search engine optimization and paid advertising to position your links on search results. Yet, your link still has to compete for attention and clicks. Seal-in-Search offers visual differentiation from other links and shows that your Web site is trusted by Symantec.

Where to See It

Seal-in-Search technology was developed by Symantec and is enabled by security software providers and Web sites that partner with Symantec. For example:

• Customers of AVG, a leading antivirus vendor with an install base of 80 million desktops worldwide, will see the Symantec™ Safe Site in search results of commonly used search engines.
• Anyone can download the free AVG browser plug-in to enable Seal-in-Search in popular browsers: AVG LinkScanner
• TheFind.com is the first shopping Web site to partner with Symantec to display Seal-in-Search to all visitors—no plug-in required.

Symantec Brand Tracking Research, 2009

Symantec continues to develop partnerships to make Seal-in-Search as widely available as possible. If your product or service would benefit from displaying Seal-in-Search, contact us.

How to Get It

There are two ways to get Seal-in-Search for your Web site: buy a Symantec™ SSL Certificate or Symantec™ Safe Site. Need help deciding? Go to Norton™ Secured Seal