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For businesses with a high profile brand, using Extended Validation (EV) SSL Certificates has proven to be an effective defense against phishing scams. For any online business, using SSL with EV may have a big impact on the bottom line. VeriSign EV customers have experienced significant increases in completed Web site transactions, an average increase of 17.8% (from 32 case studies in 11 countries).
Concerns about identity theft and browser warnings erode consumer confidence, even on secured pages.
- 83% of consumers want more assurance that their information is secure
- 86% of online shoppers feel more confident about entering personal information on sites using security indicators
- Fear of identity theft resulted in online retailers missing out on $21 billion in sales in 2008
- (Sources: VeriSign Brand Tracking Research, 2008; Javelin Strategy and Research, March 2009)
To regain their trust, site owners need an easy, reliable way to show customers that their transactions are secure and they are who they say they are. Certificate Authorities and Internet browser vendors have combined forces to establish the EV standard for SSL Certificates.
An EV SSL Certificate gives customers more confidence that they are interacting with a trusted Web site and that their information is secure. An EV SSL Certificate triggers high-security Web browsers to display your organization’s name in a green address bar and show the name of the Certificate Authority that issued it. The Certificate Authority uses an audited, rigorous authentication method and browsers control the display, making it difficult for phishers and counterfeiters to hijack your brand and your customers.
Now you can help prospects trust your link before they reach your site with the green address bar. VeriSign Seal-in-Search™, a feature of every VeriSign SSL Certificate, helps you stand out by showing the VeriSign Trust™ Seal next to your link in search results. VeriSign Seal-in-Search raises your visibility to help increase click-throughs.
(VeriSign Seal-in-Search is seen by consumers who use browsers enabled with a free plug-in as well as on partner shopping sites and product review pages. VeriSign Seal-in-Search: How It Works)
VeriSign has issued over 17,000 EV SSL Certificates, more than any other Certificate Authority. Our rigorous authentication practices set the standard for online identity assurance and are audited by KPMG. Continuous investment in research and infrastructure helps VeriSign maintain the highest standard of practice in the industry and stay well ahead of evolving security risks.
