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Gaining the trust of online customers is vital for the success of e-commerce. Make sure your Web site earns its full potential by increasing customer confidence at transaction time.
- 87% of online shoppers are concerned about credit card fraud
- 85% of online shoppers are concerned about identity theft
- 83% of online shoppers are concerned about sharing personal information
- 77% of online shoppers are concerned about spyware
- (Source: TNS Research, August 2006)
Fraud and identity theft have created a chilling effect on e-commerce. Of online consumers, 65% shop only at sites they know and trust, and 65% of online shoppers have abandoned a shopping cart because they did not “trust” the transaction. See VeriSign Secured Seal Research Review (PDF), TNS 2006. Forrester Research found that 24% of online consumers stopped purchasing online during the 2005 holiday season due to security concerns. (Forrester Research, December 2005.)
Web site visitors have learned to look for the closed padlock and "https" in the URL address to show that a Web page is secure. In the latest high security browsers, they also see a green address bar when a highly authenticated Extended Validation certificate is detected. To guard against imposters and phishing sites, Web site visitors have also learned to look for authenticated information about the certificate owner from a trust mark such as the VeriSign Secured® Seal or in the high security address bar.
| Problem | Web site visitors need an easy way to see that their transactions will be protected and to confirm the identity of the Web site owner. |
| Solution | Get the Green Address Bar. Only SSL Certificates with Extended Validation (EV) will trigger high-security browsers to display a green address bar along with the authenticated name of the organization that owns the SSL Certificate and the SSL Certificate Authority that issued it. Because visitors will see the name of your SSL provider in the security status bar, it is more important than ever to choose VeriSign, the Web's most trusted security provider. Download our white paper on Maximizing Site Visitor Trust Using Extended Validation SSL. |
| Problem | Certain people continue to use older computer systems that are incapable of connecting at strong encryption levels. |
| Solution | Enable every site visitor to experience the strongest SSL encryption available to them. Server-Gated Cryptography (SGC)-enabled SSL Certificates enable128- or 256-bit encryption to over 99.9% of Web site visitors. E-commerce Web sites with strong encryption offer customers greater privacy and reduced risk of fraud and identity theft. (SGC: Strongest SSL Encryption.) |
| Problem | Online shoppers are concerned about the security of their personal information. |
| Solution | Download the VeriSign Secured Seal and install it on your home and buy pages after securing your Web site with a VeriSign® SSL Certificate. Customers not only see the trust mark, they can click the seal and verify your site in real time. More than any other trust mark, 79% of U.S. online shoppers are familiar with the VeriSign Secured Seal (VeriSign Secured Seal Research Review (PDF)). |
| Problem | Shoppers using Yahoo! Shopping comparison search don’t know which merchants are legitimate and safe. |
| Solution | Subscribe to show the VeriSign Verified™ Seal next to your Yahoo! Shopping merchant listing and product comparison search results. The seal will distinguish your site as a secure site that has been validated by VeriSign. |
VeriSign helps build confidence with your online customers and helps you comply with security policies to inspire trust with your business partners. Give your Web site visitors the confidence to interact online with the most trusted and secure option for SSL: Secure Site Pro with EV SSL Certificates.
