Worldwide Sites
- Free 60-day trial SSL Certificate
- Free A/B split test to track click-through behavior
- First 10 participants receive an iPod touch
VeriSign Secured Seal Uplift Program helps you quantitatively measure the potential uplift in transaction volume when displaying the VeriSign Secured Seal on your site. When you enroll in this program you receive a special 60-day trial Secure Site SSL Certificate at no cost. This fully functional SSL Certificate is organization-validated, enables up to 256-bit encryption and includes a special version of the VeriSign Secured Seal.
The seal is unique because it allows you to measure the impact it has on your site. When displayed on your site, the seal will be visible to 50 percent of your online visitors, while the other 50 percent will see your standard Web page without the seal.
Using a basic A/B split test* to track click-through behavior, we can determine whether visitors who see the VeriSign Secured Seal on your site have a higher transaction completion rate than those who don’t. And based on this data, you can determine the amount of uplift you will achieve by incorporating a VeriSign Secured Seal on your site.
Businesses have much to lose to consumer distrust.
Today's online environment has created an air of distrust with the prevalence of phishing attacks, fraudulent Web sites and identity theft. Consumers are reducing their online transaction volumes because of security concerns and 24% of them are refusing to shop online at all (Forrester, December 2005).
But how much does online trust cost? And what is the true impact of trust on customer behavior?
VeriSign secures over one million Web servers and the VeriSign Secured Seal is viewed over 100 million times a day or 35 billion times a year. As a result, the VeriSign Secured Seal is the most recognized trust mark on the Internet. 79% of U.S. online shoppers are familiar with the seal, more than any other mark (TNS Market Research).
The VeriSign Secured Seal Uplift Program helps you quantify the impact of displaying the most recognized trust mark the internet — the VeriSign Secured Seal.
The VeriSign Secured Seal has the potential to have a huge impact on the productivity of your Web site. By instilling consumer trust, the most recognized trust mark on the Internet can potentially influence customer behavior resulting in:
- increased transaction volume
- increased transaction size
- trust in your organization and brand
- recognition that your organization has taken action to protect your customers' privacy
With the VeriSign Secured Seal Uplift Program, you can definitively measure the impact on transaction volume that the seal may have on your site.
Try the VeriSign Secured Seal Uplift Program at no cost. At the conclusion of the test, if what we believe is true, you will have access to a solution that will help create a significant impact with very little effort.
In addition to getting the free 60-day certificate, the first ten people to participate in this program will receive an iPod touch, just for testing the value of the VeriSign Secured Seal.
Or contact us with any questions at 650-426-3467 or via email at uplift@verisign.com.
* A/B split testing is a methodology for testing small variances in a Web page to determine which version of the page performs to the desired effect. The outcome in A/B split testing is typically measured as click-through or conversion.
