buySAFE with VeriSign

Through our partnership with buySAFE, we offer an end-to-end solution to enhance consumer confidence and turn more Web site visitors into buyers.

What is buySAFE?

buySAFE is a two-part trust solution, proven to be highly effective at increasing Web site conversion and sales for ecommerce merchants.

1. The buySAFE Seal provides an explicit 3rd party endorsement of a merchant’s quality and reliability, thereby eliminating consumer uncertainty. Where the VeriSign Secured® Seal is assurance of the legitimate ownership of the site, the buySAFE Seal reassures shoppers that the business behind the Web site is stable, reliable, trustworthy and able to deliver on the promises made (as defined by the merchant’s terms of sale.)
2. The buySAFE bond option in checkout, provides shoppers an option – at their choice – to purchase a bond that provides two valued benefits:
1. A full guarantee of the transaction terms of sale up to $25,000 and
2. Thirty days of identity theft protection, thereby completely addressing the two sources of consumer uncertainty (information security and merchant reliability). ¹

The dual benefits of the bond option provide uncertain shoppers an added level of confidence which in turn, makes them more likely to buy.

Benefits to Merchants

• The buySAFE service is FREE for merchants as bond costs are paid by the consumer, when the consumer chooses to bond their purchase.
• Increased Web site conversion and sales by up to 10%² This means that more of the visitors to your Web site will become buyers!
• More repeat buyers, as much as a 20% increase in repeat buyer rates.²

Benefits to Shoppers

• Increased confidence.
• Total peace of mind.
• Greater overall satisfaction with their purchase.

How it Works

1. The buySAFE seal is displayed on your site in addition to the VeriSign Secured® Seal to show that your site is both VeriSign authenticated and secured and buySAFE bonded.
   
2. A buySAFE bond option is included in the checkout process of your shopping cart where the purchaser can select to have their purchase bonded up to $25,000.
   

Best of Both Worlds

1. With the VeriSign SSL Certificate visitors to your site will know that the ownership of the site has been authenticated and that their transactions with your site will be encrypted and secure.
2. With buySAFE you are able to address the uncertainty most online shoppers feel, giving them more confidence and greater peace of mind. This increased confidence can help provide increased Web conversion, sales and overall profitability for your online business.

With both, you are able to provide the most secure, most trusted online experience to your customers.

Any surety bond or insurance policy or contract issued or sold as part of the buySAFE services will be issued and sold by buySAFE, a licensed insurance producer. VeriSign is an agent for the insurance company that will issue the bond. VeriSign is not a licensed insurance producer or insurance company. VeriSign does not have the authority to solicit, negotiate or sell surety bonds or any other insurance policies or contracts. By promoting, negotiating or selling the buySAFE services, VeriSign is not soliciting, negotiating or selling surety bonds or other insurance policies or contracts.

¹ Identity theft protection is available to U.S.-based shoppers only. Not available in all states.
² Testing by 12 online merchants (including many in the Internet Retailer Top 500) across 11,200 separate purchases, showed significant increases in repeat buyers who experienced buySAFE 30, 60 and 90 days later. Your results may vary.