Domain Name Facts and Future Trends

COUNTRY-CODE SPECIFIC DOMAINS POSE THREAT TO MARKETERS

In addition to the popular generic .com, .net and .org domains, there are 243 other country-specific domain extensions (like .de for Germany, .fr for France, .jp for Japan, etc.) known as "country-code top-level domains" (ccTLDs). These domains have been in existence for many years, but in the past several years have become popular in local areas and as a way for cybersquatters and potential competitors to cause further confusion in top Internet markets. In fact, total registrations in country-specific domains have increased from just under 1 million in 1998 to nearly 4 million in early 2000, a stunning increase which until last year had gone relatively unnoticed.

One possible reason for the rapid increase is because ICANN’s dispute policy is not used or adopted by any country-code as of this writing. Each country is free to register domain names in any manner they see fit. In fact, a 1999 study concluded that only half of the top 25 country-code registries even have a formal dispute policy. The half that does have a policy merely state that "all disputes are between the parties." In summary: "see you in court."

For the most part, the delegated 243 country-code domains are not controlled by sovereigns.
Generic Domains (gTLDs):
End with .com, .net,
or .org
Are not affiliated with any country
Are 'Unrestricted' - anyone from anywhere can register

Country-Specific Domains (ccTLDs):
End with two-letter extensions like .au (Australia), .cn (China)
Include examples like your name.de (Germany)
Are operated by separate registry authorities in each country

There are 184 active
country-specific domains
Of these, 100 are restricted and require a local presence and/or specific legal documentation
84 are unrestricted - anyone from anywhere can register, just like in the .com, .net., and .org domains


Many are run by educational institutions, non-profits and entrepreneurs. The country-code domains can be classified as follows:
  • Of the 243 assigned country codes, 184 are actively registering names.
  • Of the 184 active country-codes, 100 are classified as "restricted" and require a local presence and/or specific legal documentation in order to register (China, Japan and France, for example).
  • The remaining 84 are classified as "unrestricted" - anyone from anywhere can register, just like in the .com, .net and .org domains. No local presence is needed. Examples include the United Kingdom, Mexico, Denmark, Israel and South Africa.
To further confuse you, some countries require that applicants register in specific sub-domains. In other words, in the United Kingdom, one must register as "name.co.uk"; the .co being reserved for commercial interests in the United Kingdom domain. It would not be possible to register as "name.uk." In other countries, like Mexico, one must register as "name.com.mx", the .com part having nothing to do with the well-known .com generic domain. In Germany, there are no sub-domains, so all must register as "name.de." These naming conventions have not stopped an onslaught of registration and marketing activity in these domains.

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