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Brand and Fraud Protection Services

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How It Works

VeriSign helps protect your brand and preserve your customer’s trust with brand monitoring and fraud detection. Our global infrastructure and sophisticated scanning tools allow us to monitor text and images from a range of electronic sources and in many languages. Finely-tuned incident detection, needs-based prioritization, contextual analysis, and role-based case management tools help you minimize false positives and reduce administration costs.

1. Meet with VeriSign experts to define search criteria.

We start by meeting with your company representatives from legal, IT, and marketing. Our experts guide your team through an interview process designed to clarify concerns and identify potential sources of brand misuse. Based on the unique priorities of your business, we help you define suspicious incidents and prioritize response.

2. Set up, test, and refine customer-specific rules.

VeriSign experts set up, test, and refine customer-specific rules for incident detection and prioritization. Target sources may include: email spam, Web sites, domains, message boards, blogs, auction sites, and public chat sessions. A feedback mechanism lets you modify prioritization rules as your needs and expertise change.

3. Enable detection and prioritization.

The detection engine uses a combination of identification and relationship analysis between key words and images to determine whether or not the incident is suspicious. By analyzing the context of the information before alerting the customer, the detection engine minimizes false positives to provide more accurate and actionable information. Image recognition technology performs pixel analysis on sections of the image to detect a match as well as a distortion.

4. Use the management portal to respond, refer, and resolve.

The Web-based portal provides a prioritized listing of incidents include a view, relevant code, WHOIS data and Web traffic statistics for further analysis. Organizations can assign in-house personnel to refer incidents to cross-functional teams or they can rely on dedicated VeriSign analysts to manage incident review and response. Depending on their role, users can change rankings and other incident classifications, receive SMS text messages, and customize incident labels.

5. Leverage reporting to improve case management and reduce risk.

Advanced search and reporting tools enable users to quickly view whether incidents are resolved or outstanding, and actions associated with them. A permanent archive provides valuable forensic evidence and helps track down repeat offenders and common issues.