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Digital Brand Management Risk Assessment Quiz

Is your company adequately managing and protecting its intellectual property online? With the addition of newer gTLDs and the increased prominence of ccTLDs such as .us and .de, is your company sufficiently protected? Take our Digital Brand Management Risk Assessment Quiz and find out how your company stacks up!

1.	Do you know how many domain names your company has registered?		Yes	No
2.	Do you have an individual or designated team responsible for maintaining these domain names?		Yes	No
3.	Are you certain that all possible steps are being taken to ensure that your critical domains will not be transferred or modified without your authorization?		Yes	No
4.	Have you ranked your brands and trademarks to determine which get priority when new domain names are introduced?		Yes	No
5.	Have you prioritized the countries and regions where your company does business and researched the specific domain name registration requirements for each country?		Yes	No
6.	Do you have a centralized system or portal for managing all your domain names, including those registered through other offices or employees?		Yes	No
7.	Do you have technology or procedures in place to monitor how partners and distribution channels use your brands online?		Yes	No
8.	Have you assessed whether the domain name service (DNS) infrastructure for your key domain names is capable of scaling to meet unexpected spikes in Web site traffic?		Yes	No
9.	Do you know where your domain names point to – or if they even go to a live Web site? (e.g., if someone types in your company name or one of your products into a search engine or Web browser, are you sure they’ll reach your Web site?)		Yes	No
10.	Are you aware of how domain name service (DNS) is being provided for all of your domain names – and whether backup systems are in place to keep your Web sites and e-mail operational in the event your primary server fails?		Yes	No
Your Risk Assessment Score:

Assessing Your Risk:

80 – 100: While your company appears to have a solid plan in place to protect its digital brands, it’s a wise idea to review it on a regular basis since the domain name and digital brand management landscape is always changing. Stay abreast of trends and new developments by subscribing to our free monthly Digital Branding Bulletin.

50 – 80: Your company has evidently considered many of the issues surrounding brand protection online and is on its way to developing an organized strategy. Our free guides, Domain Name Management Best Practices: Managing a Portfolio and Domain Name Management Best Practices: Selecting a Vendor can give you more tips on building a solid plan.

30 – 50:  While it appears your company has taken some initial steps in developing a digital brand management strategy, you may need some help in more complex areas, such as local presence for highly restricted ccTLDs or implementing a centralized system or tool to track and manage your domains. VeriSign’s Digital Brand Manager, our enterprise domain name management portal, and Global Digital Brand Expansion Services can help get your names under control as you build a long-strategy strategy.

0 – 30: Unfortunately, your company’s trademarks and brand names do not appear to be adequately protected online – and you may therefore be risking lost revenues and brand dilution. Our free white paper, Protecting and Managing Your Company’s Online Identity: Strategic Solutions for Corporate Domain Name Challenges, is an excellent primer to help you develop a comprehensive strategy and what other issues to consider as you do so.

VeriSign Digital Brand Management Services offers a proven portfolio of digital brand security services for enterprise companies, including domain name management, global brand expansion services and digital brand monitoring solutions. For questions or more information about our solutions, contact us online or call (800) 579-2848, option 4. A VeriSign representative will follow up with you shortly.