Virtual Sheet Music Sees Sales Leap 31 Percent
After Implementing VeriSign Secured Seal
After Moving to VeriSign from Competing Vendor’s Security Solution,
Online Sheet Music Service Experiences Immediate Boost in Sales and
Membership Renewals
RSA CONFERENCE, San Francisco – April 8, 2008 – VeriSign, Inc.
(NASDAQ: VRSN), the trusted provider of Internet infrastructure services
for the networked world, has helped the world’s first online distributor
of digital sheet music achieve a 31 percent increase in sales and a
67 percent boost in membership renewals. In a separate test to
determine the effectiveness of the deployment of Extended Validation
(EV) Secure Sockets Layer (SSL) Certificates from VeriSign, Virtual
Sheet Music saw users on EV-enabled browsers complete 13% more transactions,
which yielded a staggering 7,440 percent return on its investment in
the VeriSign solutions.
Every day, Virtual Sheet Music, Inc. (www.virtualsheetmusic.com)
serves more than 20,000 musicians and educators seeking high-quality
sheet music for classical works. The company also offers exclusive custom
arrangements and music transcriptions for any instrument.
Always committed to addressing the security concerns
of its customers, Virtual Sheet Music deployed the VeriSign Secured®
Seal in 2006 after suffering a slowdown in sales after posting a competitor’s
seal.
“We’re a small company that’s not very well known
to a lot of people, and users are often reluctant to provide their credit
card numbers over the Internet to a source they don’t know and trust,”
said Fabrizio Ferrari, president and founder of Virtual Sheet Music,
Inc. “They need confidence that we have the required technology
in place to deliver what they paid for in a secure manner, which VeriSign
helps us provide.”
After implementing the VeriSign Secured Seal, the
company immediately recognized a 31 percent increase in sales and a
67 percent jump in membership renewals.
To further build customer confidence and trust, Ferrari
and his team also deployed VeriSign Extended Validation (EV) Secure
Sockets Layer (SSL) Certificates. VeriSign® EV SSL provides an effective
weapon against phishing scams that lure unsuspecting consumers to imposter
sites that appear almost identical to genuine Web pages. Identity thieves
use these fraudulent pages to capture credit card numbers and other
valuable personal information.
When a Web site uses an EV SSL Certificate to identify
itself, certain browsers including Internet Explorer 7 (IE7) and the
latest beta version of Firefox 3 display easily understood visual cues
to provide tangible assurance of a site’s authenticity. The address
bar turns green, a lock icon appears next to the address, and a new
field appears to the right of the URL in the browser. This field contains
the name of the organization that owns the site as well as the security
provider that issued the certificate, such as VeriSign.
To measure the benefit of implementing VeriSign EV
SSL authentication, Virtual Sheet Music examined sales to customers
who use IE7 and therefore see the address bar turn green when they commence
a purchase and compared them with sales to customers whose browsers
lacked that capability. “The IE7 users bought 13 percent more,” said
Ferrari. “This proved that there is still fear of having a credit card
number stolen among our client base, and that the green bar provided
the extra measure of confidence needed to overcome it.”
For Virtual Sheet Music, the investment in VeriSign
Secured Seal and VeriSign EV SSL solutions has paid off handsomely.
Based on measured incremental sales, the company reports an ROI of 7,440
percent. To read the case study, visit www.verisign.com/virtualsheetmusic
“VeriSign is the leader, the best known name in transaction
security and Web site authenticity,” added Ferrari. “I don’t know why
everyone doesn’t use VeriSign.”
Individual results may vary. Contact us today
to talk about how VeriSign can best address your company’s security
needs. As the most respected and trusted SSL authority on the
Web, VeriSign is the EV SSL Certificate provider of choice for more
than 3,000 Internet domains, representing greater than 75 percent of
the entire EV SSL Certificate market worldwide. In fact, more than 93
percent of the Fortune 500 – and the world’s 40 largest banks – rely
on some form of VeriSign SSL Certificate to meet their security needs.
To learn more about VeriSign EV SSL, visit http://www.verisign.com/EV-SSL.
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN) is the trusted provider of Internet infrastructure
services for the networked world. Billions of times each day, VeriSign
helps companies and consumers all over the world engage in communications
and commerce with confidence. Additional news and information about
the company is available at www.verisign.com.
Contacts
Media relations: Christina Rohall, crohall@verisign.com,
650-426-5219
Investor Relations: Nancy Fazioli, ir@verisign.com,
650-426-5146
Statements in this announcement other than historical
data and information constitute forward-looking
statements within the meaning of Section 27A of the Securities Act of
1933 and Section 21E of the Securities Exchange Act of 1934. These statements
involve risks and uncertainties that could cause VeriSign's actual results
to differ materially from those stated or implied by such forward-looking
statements. The potential risks and uncertainties include, among others,
the uncertainty of future revenue and profitability and potential fluctuations
in quarterly operating results due to such factors as the
inability of VeriSign to successfully develop and market new products
and services and customer acceptance of any new products or services,
including VeriSign EV SSL solutions; the possibility that
VeriSign’s announced new services may not result in additional customers,
profits or revenues;
and increased competition and pricing pressures. More information about
potential factors that could affect the company's business and financial
results is included in VeriSign's filings with the Securities and Exchange
Commission, including in the company's Annual Report on Form 10-K for
the year ended December 31, 2007 and quarterly reports on Form 10-Q.
VeriSign undertakes no obligation to update any of the forward-looking
statements after the date of this press release.
©2008 VeriSign, Inc. All rights reserved. VeriSign,
the VeriSign logo, the checkmark circle, and other trademarks, service
marks, and designs are registered or unregistered trademarks of VeriSign,
Inc., and its subsidiaries in the United States and in foreign countries.
All other trademarks are property of their respective owners.
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