VeriSign to Integrate RatePoint Platform to
Help Businesses Manage Online Reputation
Online Reputation and Customer Feedback Platform Combined with VeriSign®
SSL Will Offer Improved Consumer Confidence and Trust
Needham, MA and Mountain View, CA — March 17, 2008— RatePoint,
Inc., a market leader for online reputation management platforms for
businesses, and VeriSign, Inc. (NASDAQ: VRSN), the leading provider
of Internet infrastructure for the networked world, today announced
that VeriSign will integrate RatePoint’s online reputation management
and customer feedback platform as a value-added offering for customers
to purchase as part of VeriSign’s retail SSL certificate. VeriSign
is the leading provider of SSL certificates and one of the most trusted
brands on the Internet. This agreement reflects VeriSign’s commitment
to help online businesses improve consumer confidence and trust by enabling
consumers to rate their overall satisfaction in doing business with
them.
In the past, consumers have posted ratings and reviews
on consumer-driven review sites like Yelp or Angie’s List, oftentimes
because a business may not have its own outlet to collect and respond
to customer feedback. RatePoint effectively bridges the gap between
consumers and businesses, providing a fair, balanced and straightforward
way to connect with customers, to resolve potential disputes and share
reviews. The end result for businesses is a better reputation and improved
consumer confidence and trust.
“The combination of VeriSign SSL with RatePoint will
provide VeriSign customers with another way to establish trust amongst
its consumers,” said Chris Babel, senior vice president, SSL, VeriSign.
“The market for RatePoint is relevant to businesses that use VeriSign
SSL certificates to secure e-commerce transactions. Gaining the trust
of consumers is vital to business success, and adding a mechanism to
collect and promote authentic customer feedback and ratings will only
further that trust.”
“The VeriSign brand is a well-recognized symbol of
a trusted and secure business, and the RatePoint solution further helps
businesses promote, protect and manage their business reputation,” said
Neal Creighton, CEO and co-founder, RatePoint. “The natural synergies
of both solutions further exemplify the power of this partnership for
merchants and online consumers.”
Recent studies indicate that an increasing number
of consumers search for online reviews before making online and offline
purchase decisions. Given the proliferation of consumer-generated content
on the Web, RatePoint helps businesses manage what's being said about
them online by providing a proactive mechanism to capture and publish
consumer reviews and feedback directly from their Web sites. Previously,
where any individual's comments could impact a business, RatePoint’s
patent-pending offering provides perhaps the most innovative tool for
businesses in encouraging customers to speak up. The mutual benefit
to consumers is they are given an interactive method to provide feedback
directly to a business, where potential issues are more likely to be
resolved.
“The rise of social media and user-generated content
has propelled online reputation to top of mind for large and small businesses
alike,” said Toby Bell, Vice President at Gartner. “By taking a proactive
approach to managing, monitoring, and protecting their Internet reputations,
businesses will improve consumer confidence and trust.”
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN), operates Internet infrastructure services
that enable and protect billions of interactions every day across the
world’s voice, video and data networks. Additional news and information
about the company is available at www.verisign.com.
About RatePoint, Inc.
Founded in 2006, RatePoint, Inc. offers a powerful, quality-assurance
certification and customer feedback platform for today’s growing businesses.
Leveraging the latest in Web 2.0 trends, web content authentication
and consumer ratings systems, RatePoint, Inc. is revolutionizing the
way businesses and consumers define, identify and monitor quality. RatePoint,
Inc. was founded by the founders of GeoTrust and is a venture backed
by Prism VentureWorks and .406 Ventures. For more information about
RatePoint, Inc., please call 888.777.1636 or visit www.ratepoint.com.
Contacts
Christina Rohall, crohall@verisign.com,
650-426-5219
Sara Kiriakos, RatePoint, Inc., (781) 455-1100 x108, skiriakos@ratepoint.com
Statements in this announcement other than historical
data and information constitute forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. These statements involve risks
and uncertainties that could cause VeriSign's actual results to differ
materially from those stated or implied by such forward-looking statements.
The potential risks and uncertainties include, among others, the uncertainty
of future revenue and profitability and potential fluctuations in quarterly
operating results due to such factors as the risk that VeriSign's announced
strategic relationships, including the relationship described herein,
may not result in additional products, services, customers, profits
or revenues; and increased competition and pricing pressures. More information
about potential factors that could affect the company's business and
financial results is included in VeriSign's filings with the Securities
and Exchange Commission, including in the company's Annual Report on
Form 10-K for the year ended December 31, 2007 and quarterly reports
on Form 10-Q. VeriSign undertakes no obligation to update any of the
forward-looking statements after the date of this press release.
© 2008 RatePoint, Inc.
and VeriSign, Inc. All rights reserved. VeriSign, the VeriSign
logo, VeriSign Secured, and the Checkmark Circle, and other trademarks,
service marks, and designs are registered or unregistered trademarks
of VeriSign, Inc. and its subsidiaries in the United States and in foreign
countries. All other trademarks are property of their respective owners.