Online Editing House Scribendi Sees Conversions
Soar 27 Percent After Protecting Site with VeriSign EV SSL
Popular Document Editing Service Gains Bottom-Line Benefits from Building
Trust with Customers
Mountain View, CA – February 13, 2008-- For aspiring
novelists, screenwriters and even Ph.D. candidates, sending their life’s
work to an online editing and proofreading service requires trust –
and lots of it. That’s why thousands of authors, business people and
students turn to Scribendi Inc., a Canadian provider of 24x7 editing
services that has fortified its online presence with advanced security
and validation solutions from VeriSign, Inc. (NASDAQ: VRSN), the leading
provider of Internet infrastructure for the networked world.
Recently, Scribendi deployed VeriSign
Extended Validation (EV) Secure Sockets Layer (SSL) Certificates.
With VeriSign EV SSL protection, Scribendi is further building trust
and confidence among its customers by offering them instantly recognizable
assurance that they have reached the genuine Scribendi site. With fraudulent
Web sites rapidly emerging as a favorite tool of identity thieves, assurances
like this one help establish lasting relationships with online customers.
VeriSign EV SSL-protected sites enable many browsers
to display a green address bar, which helps to assure Web site visitors
that they are transacting with the validated business they intend to
communicate with, rather than an illegitimate impostor site. Some browsers
also display other visual cues, including a lock icon next to the site’s
address and a new field that contains the name of the organization that
owns the site as well as the security provider that issued the certificate,
such as VeriSign.
“Before uploading their documents and transaction
data, customers need to know that the site they are visiting is genuine
and secure,” said Terry Johnson, vice president of technology for Ontario-based
Scribendi. “They recognize the green address bar as evidence that their
information will be safe with us, and that it indicates that VeriSign
has conducted all the necessary background checks to be able to say
that we’re reputable and that we are who we say we are.”
By improving trust with its clientele, Scribendi also
improved its bottom line. To gauge the effectiveness of VeriSign EV
SSL Certificates, Scribendi monitored the rate at which visitors using
Internet Explorer 7 (IE7) placed orders during the four months prior
to introduction and the four months following it.
“Conversions went up 27 percent, which made us very
pleased indeed,” said Johnson. “We chose four-month periods to provide
the most accurate statistical comparison possible, isolated from other
changes and upgrades that have impacted sales conversion rates. We are
confident in our conclusion that this particular increase was directly
attributable to the fact that we’d upgraded to VeriSign EV certificates.”
“Scribendi’s successful deployment of VeriSign EV
SSL Certificates offers proof positive that customers respond when a
company makes the effort to provide a trusted online experience,” said
Tim Callan, director of SSL product marketing at VeriSign. “Enhanced
validation has led to healthy measurable growth in Scribendi’s conversions
– showing that in investment in VeriSign EV SSL protection pays dividends
from the very start.”
As the most respected and trusted SSL authority on
the Web, VeriSign is the EV SSL Certificate provider of choice for more
than 2,500 Internet domains, representing greater than 75 percent of
the entire EV SSL Certificate market worldwide. In fact, over 93 percent
of the Fortune 500 – and the world’s 40 largest banks – rely on some
form of VeriSign SSL Certificate to meet their security needs.
To learn more about VeriSign EV SSL, visit http://www.verisign.com/EV-SSL
About Scribendi
Scribendi provides fast, simple, inexpensive and secure access to editing
and proofreading services that enable authors, business people and academics
worldwide to communicate their ideas clearly and effectively. Further
information about the company is available at www.scribendi.com
About VeriSign
VeriSign, Inc. (NASDAQ: VRSN), operates intelligent infrastructure services
that enable and protect billions of interactions every day across the
world’s voice, video and data networks. Additional news and information
about the company is available at www.verisign.com.
Contacts
VeriSign Media Releations: Christina Rohall, crohall@verisign.com,
650-426-5219
VeriSign Investor Relations: Nancy Fazioli, ir@verisign.com,
650-426-5146
VeriSign Industry Analyst Relations: Kathryn Hammler, khammler@verisign.com,
703-948-4367
Statements in this announcement other than historical
data and information constitute forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934. These statements involve risks
and uncertainties that could cause VeriSign's actual results to differ
materially from those stated or implied by such forward-looking statements.
The potential risks and uncertainties include, among others, the uncertainty
of future revenue and profitability and potential fluctuations in quarterly
operating results due to such factors as the inability of VeriSign to
successfully develop and market new products and services and customer
acceptance of any products or services, including VeriSign’s Extended
Validation SSL Certificates and solutions, the possibility that VeriSign’s
services may not result in additional customers, profits or revenues;
and increased competition and pricing pressures. More information about
potential factors that could affect the company's business and financial
results is included in VeriSign's filings with the Securities and Exchange
Commission, including in the company's Annual Report on Form 10-K for
the year ended December 31, 2006 and quarterly reports on Form 10-Q.
VeriSign undertakes no obligation to update any of the forward-looking
statements after the date of this press release.
©2008 VeriSign, Inc. All rights reserved. VeriSign,
the VeriSign logo, the checkmark circle, and other trademarks, service
marks, and designs are registered or unregistered trademarks of VeriSign,
Inc., and its subsidiaries in the United States and in foreign countries.
All other trademarks are property of their respective owners.
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