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Many consumers have ready access to broadband Internet services at work, they watch television at home, and they carry a cell phone at all times. And many are open to receiving related content across all three screens. Fans of a certain TV show might also be interested in reading about the characters online, or downloading related ring tones and wallpaper to their cell phone. Such consumers are steadily growing in number, representing a lucrative market, and a highly effective marketing medium, for companies that can launch integrated campaigns across these critical three screens. Communications Technology magazine cited a recent study from In-Stat, a leading market research organization, that predicted strong growth in “Three-Screen” services.

A Robust Infrastructure is Needed 
But to effectively launch such services, companies need expertise in cellular networks, Internet services, and video networks, as well as expertise in the technologies that bridge the three networks. VeriSign offers solutions that can facilitate such integration, as VeriSign operates a global infrastructure that spans the Internet and telecommunications networks, and VeriSign has a dedicated consulting team with extensive experience in helping organizations to deliver content across each of the three screens. VeriSign also helps companies to bundle pricing for mobile and broadband delivery and to enhance three-screen services by adding such interactive features as voting, mobile alerts, online chats, and special offers. With such services, VeriSign has supported the GRAMMYs, Clear Channel Radio, and the recent Live Earth event.

Recently, VeriSign has expanded its three-screen offerings by making them available in Europe, which VeriSign announced at the IBC conference in Amsterdam. European countries have shown a strong demand for three-screen services, and this should come as no surprise since European cell-phone use is growing exponentially. Fierce Wireless, an online news source covering wireless technology, cited a European Commission study that found that not too long ago the number of mobile phones in the EU outpaced the number of people in the EU.

Three-Screen Services in Action 
You can see for yourself how VeriSign helps organizations to deliver three-screen content by visiting www.VeriSign.tv, and viewing the Three-Screen Showcase. This full-featured demonstration portal, created in partnership with Lion’s Gate Entertainment, allows you to view movie trailers and download related content such as ringtones and wallpaper. When you download movies, you will notice that VeriSign’s peer-to-peer delivery system makes the process quick and easy. The Three-Screen Showcase illustrates how organizations can easily deliver and monetize content across the three screens.

For more information about VeriSign’s three-screen capabilities, please visit the VeriSign Three-Screen Solution Web pages on VeriSign.com.