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Study of over 700
business prospects as well as current and lapsed owners of domain names.
Provides a good understanding of market composition of current and lapsed
domain name owners as well as purchase and loyalty drivers. |
.com, .net
IDN |
Asia (China, Japan,
Korea) |
- User and Prospect
Profiles
- Loyalty Factors
- End-User Needs
- IDN Dynamics
|
|
|
Study of 600 telephone
interviews with business customers to understand awareness and market
viability of internationalized domain names (IDNs) |
.com, .net
IDN
ccTLD |
Europe (Spain, Germany,
Sweden, Norway, Denmark) |
- Awareness and Ownership
- Product Perceptions
- Purchase Drivers
|
|
|
Consumer focus groups
studying how people navigate on the internet, including interest and
use of URLs, bookmarks, searching and exploring concepts of IDN and
ASCII |
.com, .net
IDN |
Asia (China, Japan,
Korea) |
- Navigation Behavior
- Product Perceptions
|
|
|
Over 50 telephone
interviews to examine business practices and characteristics of current
registrars as well as identify market challenges, best practices and
potential opportunities. |
.com, .net
IDN
ccTLD |
United States
Europe
Asia |
- Registrar Profile
- Growth Opportunities
- Success Factors
- Use of Resellers
|
|
|
Qualitative study
of over 280 IDN registrants conducted by Registrars on behalf of VeriSign.
Study reviewed benefits and drawbacks of IDNs, intent to renew and perceptions
of various domain products. |
.com, .net
IDN |
United States
Asia (China, Japan, Korea) |
- Navigation Behavior
- Product Perceptions
|
|
|
Quantitative study
of 300 participants to define target market profiles for interest in
IDN products and provide information on purchase drivers. |
IDN |
Asia (China, Korea) |
- Awareness and Ownership
- Purchase Drivers
|
|
|
Series of focus groups
consisting of members from midsize to large firms to understand how
firms purchase and use domain names, and to test the appeal of IDN products. |
.com, .net
IDN |
Sweden
Europe |
- Ownership and Awareness
- Product Perceptions
|
|
|
Study involving on-line
interviews with over 1,400 consumer and small business prospects as
well as current and lapsed owners of domain names. Provides a good understanding
of market potential and new product opportunities with a global span.
|
.com, .net |
United States
Europe (Germany, United Kingdom, Spain) |
- User and Prospect
Profiles
- Loyalty Factors
- End-User Needs
|
Worldwide Sites
