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.TV .JOBS .CC: Other Top-Level Domains
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The .CC Value
The .cc domain name has captured a fast growing set
of global entrepreneurs and Web aficionados. The importance of
establishing a brand name that would express their online identity and
reinforce the business premise of an enterprise, have attracted more
and more organizations to register a .cc domain name due to the wider
selection of unique names and the deliberate and creative interpretation
of the two-letter domain name.
www.imti.cc
Key Benefits for Registrars |
- Steady adoption by special interest groups and innovative companies
due to diverse interpretations of cc
- Flexible positioning to fit different audiences
- Growing and receptive audience in geographic markets outside the US/Canada
- Easy to implement and integrate your offerings
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Key Benefits for Registrants |
- Creates a unique address that sets you apart from competitors
- Potential for many identities: credit
card, church community, cool clothes, chat community, chamber of commerce,
country club, consulting company, community college, etc.
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.CC Usage and Best Practices
- One of the most versatile domain names existing today is .cc which
can be made to represent many different interest groups such as Chinese
Company, Cellphone Content, Country Club, Credit Card, Chamber of Commerce,
Church Communities, Consulting Corporation, Community College, Chat Community, Computer Chip, Cool Clothes, Campaign Coalition, Concerned Citizens and Consulting
Company. And these are only the English language possibilities!
- An innovative registrar selected one specific meaning for .cc, promoted
it consistently for twelve straight months and by the end of that period,
increased their .cc new registrations by a total of approximately 1310%*.
- Results from one search engine yielded an almost 50-50 ratio of non-English
and English language sites leveraging the .cc domain name as pertinent
to their online identity.
- .cc is easy to market with flexible messaging to fit different and
receptive audiences in geographic markets outside the US/Canada. For
example, .cc was promoted by an Asian domain name registrar as representing chinese company
and .cc was quickly adopted by registrants in that region giving rise
to increased .cc new domain name registrations
- There is a growing segment of varied organizations that have adopted
.cc to represent their specific business message such as:
Country Club
Chamber of Commerce
Church Communities
Commercial Entities
(Special Interest)
Clubs
Conferences and
Events
Credit Cards
Consulting Corporations
Cool/Children’s
Clothes
Codes and Chips
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*Sources:
VeriSign analysis, June 2007
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.tv, .jobs and .cc expand domain name inventory so that registrars can help
customers increase visibility, strengthen branding, and reach markets
all over the world. VeriSign provides one common interface for these
different domain names through the Name
Store platform.
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.CC Registrars
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Worldwide Sites
