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.TV .JOBS .CC: Other Top-Level Domains
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The .TV Value
Video on the Internet continues
to grow and users are seeking new methods of finding multimedia content
on the Web. The .tv domain name provides a global opportunity for users
to find a media-rich Web site of their choice. By using a .tv Web address,
companies and individuals can offer online viewers a simple and easily
recognizable gateway to finding rich media content on the Internet.
http://www.bud.tv
Key Benefits for Registrars |
- Clear value proposition as the domain name for rich media content
and related services
- Identifiable target market of individuals and businesses creating
video content
- Greater adoption of .tv including well-known brands
- High visibility and interest in the market with increasing media attention
on .tv Web sites
- 100% year over year growth in new registrations in 2007
- Easy to implement and integrate your offerings
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Key Benefits for Registrants |
- .tv is “my TV channel” on the Web! It’s globally associated with the excitement,
information and entertainment of television
- .tv is the natural choice for rich media content and related services
- .tv tells your audience that a vibrant rich-media experience awaits,
before they even get there
- .tv is distinctive, unusual and memorable
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.TV Usage
The increasing interest in online video, the
growth in broadband adoption in the United States and other countries
and the marketing focus on .tv, have:
- Raised awareness for the .tv TLD as well as registrations, and
- Increased number of new .tv registrations by over 100% year over year.
It is interesting to note that 87% of the .tv registration base resolve
to a Web site (Source: VeriSign analysis, May 2007) indicating an increased
trend for renewals
- Heightened the media spotlight and consumer’s focus on the .tv value
and innovative .tv sites
Given the current environment and user behavior
changes, the consumption of video online and .tv domain name registrations
seem to be linked, with both poised for continued growth.
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.TV Testimonials
Listed below are some value points from Web
site owners who have already staked their claim in this newly converged
world with a .tv domain name.
Music channel
giant finds .TV URL increases Web site visitors
“As MTV is a television network, the .tv domain name is the
natural name people think of for TV and video focused Web sites, so
they have no trouble finding MTV.TV. This intuitive name equates to
ease-of-access for our customers and I believe it gives us a clear competitive
advantage… judging by the increasing number of visitors to the MTV.TV
site, I’d say the branding awareness campaign has been very successful.”
Leo Andrews, Interactive Manager, MTV European, www.mtv.tv
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.TV is immediately recognizable for MLB's Live Broadcast TV Services
“We wanted to select something that would reinforce the MLB
branding but would also convey the interactive and innovative side of
our new service… a name that was short and sweet… that fans would instantly
recognize… MLB.tv was a perfect fit for all our criteria, and it worked
well as both a brand name and URL.” Kristen Fergason, Major League Baseball,
Vice President, Marketing, www.mlb.tv
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.TV domain name delivers high value
“A .tv domain allows us to have competitive advantage… that we
are entirely different from other search engines—we search TV, radio
and video content and the .tv URL makes that distinction extremely clear.
While measuring the specific return on investment from our .tv domain
name is very difficult to quantify, it clearly delivers high value from
a qualitative perspective.” Suranga Chandratillake, Founder and
Chief Technology Officer, blinkx, www.blinkx.tv
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IPTV Industry Leaders Naturally Turn to ISMA.TV to name their Alliance
“The .tv domain is very focused on our subject area, it works
well globally and portrays an appropriate sense of innovation… it was
concluded that the .tv domain accurately reflects the content and context
of the work that our Alliance is performing.” Michael T. LoBue, Executive
Director, ISMA, www.isma.tv
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.TV conveys media content for Broadcast Memorabilia Museum
“We are the Museum of Broadcast Communications—… we needed a
domain name that would allow people to instantly know what kind of museum
we are… [now] when people see the .tv domain it immediately sets a subliminal
expectation that they will enjoy total media convergence at our web
site—and at museum.tv that’s exactly what they get…” Bruce DuMont, President
and Founder, MBC, www.museum.tv
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Tremendous Response to .TV Website
“…it’s only a dot and 2 letters – T V – which is easier to remember
for everyone - which is crucial with the web. Running a media company
and a tv channel - the .tv suffix gives us the identity we need to let
everyone know what area of business we are in straight away! We have
had a tremendous response to our .tv websites and have been inundated
with enquires, questions and business opportunities … I think anyone
involved within the media, television and evolution of the internet
should certainly get a .TV domain name and they will become the norm
and essential to that large sector of business on a global scale. Danny
Bamping, MD, H2o TV - The Water Channel, www.h2o.tv
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.TV is the Future of the Internet
“...MP3 is the future of music, so when deciding on a Web address
for a music site, I chose .tv, because it represents the future of the
Internet. MP3.tv sums up everything we stand for: music in the new Internet
age.” Thunayan Khalid AL-Ghanim, Founder/CEO, www.mp3.tv
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.TV The Best Choice for us
“…When it became time to find a more permanent web address, many
options were considered, but .tv was by far the best choice for us.
First of all, it was a clear cut way to describe what we are and what
we do - television. Second, it was different, catchy, fun and certainly
helped us to stand out from the rest…. Beyond the fact that .tv is a
clear descriptor of the kind of service we offer, this conversation
starter is a great opportunity to talk about how, just like our web
address, UCTV is a different kind of television channel. Alison Gang,
Communications Manager, www.uctv.tv
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.tv, .jobs and .cc expand domain name inventory so that registrars can help
customers increase visibility, strengthen branding, and reach markets
all over the world. VeriSign provides one common interface for these
different domain names through the Name
Store platform.
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.TV Registrars
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Worldwide Sites
