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Internationalized Domain Names |
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IDN Info
Benefits for Users
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Benefits for Users
Internationalized Domain Names (IDN) effectively
meet the needs of all of the participants in the Internet value chain:
End-Users
The Internet is a tool used by more than 500
million people around the world. As the Internet grows, more and more
users will prefer languages other than English. IDNs provide a convenient
mechanism for users to access Web sites in their preferred language.
IDNs are an important factor in the transformation of the Internet into
a truly global and multilingual tool.
IDN Value Proposition
- Navigate to Internet
content and address e-mail in your preferred language and script.
- Preserve local culture
and support your preferred language.
IDN Key Message
- IDNs enable users
to navigate the Internet and address e-mail in their preferred language
and script.
Registrants
For all companies, from local businesses to
global enterprises, establishing a presence on the Internet is essential.
A key component of establishing a presence is a domain name. IDNs allow
companies to effectively reach their markets in their customers' local
language. In addition, IDNs help companies protect their online brand
identity.
IDN Value Proposition
- Reach target audience
more effectively by communicating in their preferred language.
- Protect, strengthen,
and extend existing brand, trademarks and identify; secure brand equity
in local markets.
- Eliminate any confusion
on brand communication.
- Improve the customer's
navigation experience.
- Create global utility
that adheres to international standards and leverages DNS; stable and
reliable.
IDN Key Message
- IDNs enable you
to extend and protect your online identity in local markets around the
world.
- IDNs enable you
to more effectively reach your target markets in your customers' preferred
language and script by eliminating the need to translate or transliterate
your brand into English characters for use as an Internet address.
- IDNs are based on
international standards to allow everyone, everywhere to navigate the
Internet in their preferred language.
- IDNs are powered
by a global infrastructure.
Registrars and Resellers
Registrars and their resellers know the value
of their domain name business. IDNs expand this business and open doors
to new customers.
IDN Value Proposition
- Provides complementary
extension to existing product offering and line of business.
- Leverages existing
infrastructure investment.
- Increases revenue
opportunity.
- Expands addressable
markets; reach new segments.
- Provides opportunity
to extend new products into reseller network.
IDN Key Message
- IDNs are a natural
product extension that enable you to better meet the needs of your customers
and reseller networks.
- IDNs create a new
revenue stream for you by leveraging your core competencies and customer
base.
- IDN revenue supplements
ASCII based domain name revenue.
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