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IDN Registrars and Resellers |
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The Growing Global Market
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The Growing Global Market
IDN Registrars Are Market Leaders
The language barrier of the Internet is about
to burst. Because the current system only supports ASCII (A-Z, 0-9 and
the hyphen “-“) characters, millions of Internet users struggle to find
their way using non-native scripts and language. With IDNs, companies
can tailor domain names to local markets and grow their markets. IDN
registrars will make this possible.
In 2002, 52% of companies in China, Korea,
and Japan were aware of IDNs according to a VeriSign domain name marketing
study. The companies listed brand protection as the top benefit of IDN
followed by business speculation, local appeal, and easy to remember.
This spreadsheet helps registrars calculate
the potential return on investment (ROI) for offering IDN services.
These local and international organizations
have adopted IDNs to reach their target audience in the language they
prefer. Follow the links to see how IDNs work.
IDN supports more than 350 languages in multiple
character sets or scripts. Learn more about available languages.
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