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Tentative Agenda

We designed the Registrar Days agenda to tackle the topics and issues that our registrars have told us are important to them.  It will be a data-rich event with presentations and panels, with time for casual discussion.

Agenda Hightlights:

Social Media will Change Your Business 
You may have heard of the buzz word “social media” but what is it and how will it change your business?  No doubt about it, marketing is getting personal with social media. You will have the opportunity to ask questions, discuss this marketing trend and review proven ways to maximize your message leveraging the best tools that the social media space has to offer.

Meeting the Challenge with Enhanced Online Security 
Learn how you can protect consumer online identities and accounts with a trusted, convenient authentication experience and behind-the-scenes, real-time fraud detection.  Address business challenges and regulations around strong authentication, encryption, and digital signatures with secure and scalable PKI and OTP solutions.  Find out more about digital signing, digital certificates and credentials for individuals and organizations to secure and protect online identities.

The State of the Domain Name Industry 
The domain name industry continues its strong growth globally.  This session explores the current trends and key performance indicators of our industry including growth metrics and drivers, industry composition, and profile of the domain name registration channel. 

A Practical Solution for your Business and Marketing Needs 
The Internet Profile Service for Registrars combines multiple content characteristics, such as media site attributes, business classification, domain name resolution status, and others, to deliver relevant, actionable reports that identify specific domain names for marketing campaigns. By better segmenting and targeting customers, registrars can improve domain name registration and renewal rates, and identify new business opportunities.  

Extended Validation through SSL 
SSL certificates are a great value added product for registrars to provide to their customers.  Imagine sending mail through the postal system in a clear envelope. Anyone with access to it can see the data. If it looks valuable, they might take it or change it. An SSL Certificate establishes a private communication channel enabling encryption of the data during transmission. This is an opportunity to understand how increased consumer concerns with doing business online, and browser enhancements are changing the landscape of how SSL certificates are issued.

Let Video be your Guide –Tap into the Online Video Trend 
More than 80% of Internet users in the United States have watched online video in the past month.  As more Internet users watch videos, share videos and create videos, online video is no longer a fad; it is here to stay. Learn about new ways to leverage online video in your marketing and product vision.