If you had to choose between one of the following to cross the Atlantic Ocean, what would you pick? A rowboat or a 30-foot sailing yacht?
Safe to assume you would pick the 30-foot yacht because it’s proven capable, safer, and more reliable.
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That’s essentially how websites are perceived by search engines like Google, Yahoo! and Bing. For every web search query that’s entered, search engines determine in mere nanoseconds what sites are the most relative, trustworthy, and authoritative to those specific keywords - then serves up a natural or “organic” rankings list (separate from paid search ads) to the inquiring web user.