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MVNO to Complement a Wireline Offering
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VeriSign® Telecommunications Consulting Services
consists of a global network of dedicated telecom industry professionals
who are known for innovative strategic thinking, global presence, in-depth
industry expertise, objective advice, valuable solutions, and results-oriented
approach. We help our clients maximize business and opportunities by
staying ahead of market changes and technological changes
Challenge
A well-known investment group purchased wireline
assets in a western state from a major U.S. operator. This group felt
that the wireline operation needed a complementary wireless division
to drive growth and help offset wireline churn. The investors asked
VeriSign to recommend and quickly develop a market entry strategy.
Solution
VeriSign analyzed buy, build, agent and MVNO
options for the investors and quickly recommended an MVNO strategy.
VeriSign rapidly activated an experienced launch team that developed
service plans for voice and data, as well as network architecture for
wireline/wireless integration. The VeriSign consultants developed key
business processes for wireless.
Results
VeriSign engineers deployed the network and
conducted a drive-test of competitive wireless networks in the service
area to determine quality and coverage. In less than six months, the
investor group activated its first wireless customer.
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