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Dual-Mode Cellular and Wi-Fi Handset Development
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VeriSign® Telecommunications Consulting Services
consists of a global network of dedicated telecom industry professionals
who are known for innovative strategic thinking, global presence, in-depth
industry expertise, objective advice, valuable solutions, and results-oriented
approach. We help our clients maximize business and opportunities by
staying ahead of market changes and technological changes.
Challenge
Two internal groups at one of the three largest
global handset manufacturers were developing dual-mode cellular / Wi-Fi
handset products. The groups were using competing technology standards.
The client wanted an independent consultancy to recommend one standard
for development and funding over a multi-year period. In addition, the
client needed an evaluation of the addressable market, estimated time
to market and rough developmental costs.
Solution
Using third-party research and interviews with
VeriSign clients, VeriSign analyzed the addressable market. VeriSign
also interviewed global wireless operators who had announced plans to
offer dual-mode products and assessed their commitments to each of the
standards. VeriSign then developed timelines, milestones and risks,
as well as financial models, for each standard.
Results
The VeriSign analysis helped enable the handset
manufacturer to decide on a technology standard and win developmental
funding for initial and future years. The analysis also helped the client
to understand key drivers of its customers’ businesses and potential
risks affecting customer buying decisions. The manufacturer has received
commercial orders from three global wireless operators.
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