Build Your Online Presence

Can You Afford Downtime?

Managing your server downtime

As a business owner, how would you answer the following questions?

  1. Would you lock the front door to your store if there were customers outside waiting to come in?
  2. Is it acceptable for employees to sit idly at their desks?
  3. Are you comfortable with orders not being processed or shipped?
  4. Could you easily recreate your entire client database if it were deleted?

Clearly, the answer to all these questions is no. Although they may seem obvious, many small to mid-sized business owners don’t know that they haven’t taken the necessary precautions to prevent such scenarios from actually happening.

As your growing business becomes more IT and internet reliant, you open yourself up to certain risks. Your technical infrastructure has become more complex and needs proper systems, back-up processes and recovery plans in place to help minimize the costly threat of downtime. Downtime, in essence, is like closing your door to your customers, causing revenue losses and potentially damaging your reputation and losing valuable customers.

When your company suffers from downtime, four critical areas are affected:

  1. Sales: when your website is down, customers can’t place orders. Can you absorb the loss of revenue of missed orders for one hour? Four hours? What about a whole day? For some companies, one hour of downtown costs thousands of dollars.
  2. Productivity: when your email server goes down, there is an immediate halt in internal and certain external communications. And other network applications that your company relies on, like apps that process customer orders or track inventory, completely stop.
  3. Customer satisfaction: when customers can’t get to your website, not only are they unable to make purchases, they may not be able to reach technical support or contact customer service.
  4. Data loss: viruses, for example, can cause havoc on a computer’s hard drive by deleting files or directory information. Without proper security systems in place, client information can be lost or stolen.

So, it’s essential to be prepared before disaster strikes. But like most small and mid-size business owners, you may not have the time to proactively monitor or maintain your network, or simply don’t know how to do it. Unfortunately, the lack of proper DNS management and infrastructure creates more opportunities for downtime. It’s true – websites with internally managed DNS are more likely to suffer from downtime than sites where DNS is managed externally.

One easy, cost-effective solution is utilizing secure cloud-based services that combine reliable DNS resolution and DDoS attack protection to support web-based systems. Verisign, a trusted leader in the industry having managed the DNS infrastructure for .com and .net for more than 21 years, offers such services with a unique promotion called Uptime Bundle.

With Uptime Bundle, you get the protection you need to help keep your website and network service safe and available. So you don’t ever need to worry about closing your front door.