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Grow and Improve Your Web Presence

How to Get Your New Website Discovered

A search query of the term “time travel” on Nov. 14, 2016 using the search engine Google yielded about 102,000,000 results in .57 seconds.1

With trillions of documents available on the internet2, it is quite astonishing how search engines like Google and Bing are able to find (via “web crawlers”) new and existing pages, and organize all of them into an index. Considering these sheer numbers, it may not be surprising to question how a new site can be found online.

Fortunately, search engines crawl the internet regularly and will eventually find your web pages - assuming you have built a site with great content, proper meta tags and quality backlinks.

So how do you know if Google and Bing have discovered you?

STEP 1

Check to see if your new site is already indexed by simply entering the following in a quick search query:

Google: “site: [your website address here]”

Bing: “URL: [your website address here]”

If your site shows up on their search engine results page (SERP), your site has been indexed. If not, it’s highly possible that it hasn’t been discovered yet (see box below). Read Step 2 on how to speed up the process:

STEP 2

Submit your website to Google and Bing. Here’s how:

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  1. Go to the following link: Google Search Console.
  2. Type in your URL
  3. Click on Submit Request
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  1. Go to the following link: Bing Webmaster Tools
  2. Type in your URL
  3. Click on Submit

Perhaps you need more? If you’re interested in learning about the data Google and Bing have aggregated on your site, such as search terms associated with your URL, how many people are visiting your site, and which pages are most popular, go to Step 3.

Get your website discovered by search engines with these layouts.

STEP 3

Sign up for their free service that analyzes and tracks your site’s performance.

In addition, this service can help you discover any issues with your site that could affect your rankings and user experience. Here’s how to register:

Google Search Console

  1. Sign up for Google Search Console with your Google account. (If you don’t have a Google account, you will need to create one.)
  2. Once you sign in, click on Add a Property.
  3. Verify that you’re the owner of the site by one of the following verification methods:
    • Sign in to your account with your domain name registrar
    • Upload a file to your server
    • Add a meta tag to your website’s HTML
    • Use your Google Analytics or Google Tag Manager account

    Get more details and watch an introduction video about Google Search Console.

Bing Webmaster Tools

  1. Sign up for Bing Webmaster Tools with your Microsoft account. (If you don’t have a Microsoft account, you will need to create one during the sign-up process)
  2. Enter your site into the Add a Site box and click Add.
  3. Verify that you’re the owner of the site by one of the following verification methods:
    • Place an XML file on your server
    • Copy and paste a meta tag in your default webpage
    • Add a CNAME record to DNS

    Learn more about Bing Webmaster Tools.

A Few Reasons Why Your Site May Not Be Indexed2,3

  1. You've just launched a new site and search engines haven’t had time to crawl it yet (the most common reason4)
  2. There are a lack of links pointing to your site which send a signal to search engines that others do not find the content on your site credible
  3. There are code and/or design issues that make it difficult for search engines to crawl your site
  4. Your site has been infected with malware

1 Verisign data.

2 Google. Crawling and Indexing. Accessed Nov.14, 2016.

3 Google. Are You on Google? Accessed Nov. 14, 2016

4 Bing. Why is My Site Not in the Index? Accessed Nov. 14, 2016.

5 Google. FAQ: Crawling, Indexing and Ranking. Accessed Nov. 14, 2016.